| Job Description |
Creative Solutions • Understand the creative and business needs • Apply advanced and diversified concepts to create the graphic representations on system with combination of different color pallets • Create designs, concepts and sample layouts based on knowledge of layout principles and aesthetic design concepts. • Innovate ideas / themes in graphical form for various requirements coming from the marketing team • Determine size and arrangement of illustrative material and copy, and select style and size of type. • Develop graphics and layouts for promotion posters, logos, displays etc • Review final layouts and suggest improvements as needed • Create the window display designs for the entire Concept and Stand-alone stores in all the territories • Create graphic artworks such as promo posters, logos and the like for the Concept • Designing proposals and artwork for marketing brochures, leaflets, coupons and flyers • Prepare Art works for Signage’s (outdoor / indoor) • Help maintain online channels Miscellaneous • Research and keep abreast of the latest designs, market trends, developments in IT and needs of the customers • Coordinate and assist in the execution of large format printing including colour and profile management • Oversee the printing needs for the Concept and stand-alone stores (vinyl poster, backlit poster etc.) • Ensure that the visuals / posters are laminated, mounted and distributed properly for all the territories on schedule (if applicable) • Prepare Photoshop presentations as and when required under the direction of the Marketing Manager • Coordinate with the Visual Merchandisers in executing their requirements of seasonal changes and window themes • Maintain large format printers (if applicable) • Keep abreast of the latest trends, tools and technologies in Graphic Design |
