The purpose of this role is to manage all aspects of the relationship between Infinia and the designated clients, acquire new clients and focus on business growth and client satisfaction.
Contribute to the development of the areas business development strategy
Identify P&L opportunities for the client
Ensure the development of individual designated clients’ operational plans, with corresponding tactics and actions to achieve defined goals
Ensure that the necessary Marketing plans are in place in good time (3 months ahead) and have sufficient justification for any supporting Infinia spend
Monitor the development of the banking, cards and loyalty industry across the region, analyse trends and understand factors impacting current and potential business opportunities for Infinia
Monitor, analyse and propose responses to competitor strategies
Business Development & Relationship Management
Establish, develop and manage the relationship between Infinia and designated clients’, including third parties where applicable e.g. IT service providers, Card processors etc…
Responsible for the KPIs which contribute to client revenue generation.
Identify new business development opportunities and take accountability for and manage the project evaluation of these. Focus on achieving business targets through growing existing business and developing new business opportunities. Monitor business results of designated clients and anticipate challenges and take proactive measures to accomplish targets and meet KPIs.
Ensure effective communication of progress to targets both within Infinia and with Clients.
Develop, maintain and cultivate close relationships with decision-makers and senior management of designated clients. Understand their business strategies, priorities, needs and business processes, present to them strategic ideas and share Infinia’s views on industry developments, advising how Infinia’s products and services can impact their results.
Represent Infinia to the clients by providing a point of contact to them, with permanent high quality support on the Infinia organisation, products and platforms.
Engage in client consulting relating to loyalty management, operational support, IT developments and marketing campaigns
Strategic Nature, Management Accountability, & Scope
The Account Manager role plays a critical and strategic role in ensuring Infinia’s strategic position in the loyalty sector. The role is accountable to create a greater depth of awareness of Infinia products and services as well as the role that Infinia plays in the loyalty industry with the objective of positioning Infinia as the strategic and preferred business partner in all applicable markets.
The role function is to develop account strategies which increase revenues from existing accounts and win new accounts, by integrating priorities based on information from the relevant markets;
The Account Manager must coordinate the strategic alignment of these business plans with other functional areas of Infinia e.g. IT, Partnerships team etc…
The Account Manager is the lead person in maintaining the day to day relationship with the clients in all areas pertaining to the loyalty program and support services.
The Account Manager will assist marketing and product development in the launching of new products / expanding the penetration of existing products within current and new accounts.
Decision Making & Complexity
The Account Manager Influences sales and related activities within the immediate area (e.g. region, client group);
The Account Manager is able to operate with limited guidance in complex environments;
Responsible for account planning and submission of product propositions to clients for consideration;
Recommend strategy for securing individual client commercial agreements;
Develop individual business case justification for investment decisions and propose to Senior Management for approval.
Manage ongoing level of client support and manage internal and external visits by Infinia staff and alliance partners with key client personnel;
The Account Manager can effectively interact with various levels of staff and management within Infinia to achieve the desired results, both for Infinia as well as for the client.
Display strong interpersonal skills to address the on-going needs of a complex, multi- location organisation.