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Advertising Creative Lead

Saudi Aramco

5 - 6 years Other - Saudi Arabia

MBA/PG Diploma in Business Mgmt(Other), Any Graduation. Any Nationality

, Posted on February 9, 2018 1 Opening

Job Description

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Position Description:
The Advertising Creative Lead, reporting to the Senior Brand Consultant, will support the management of the global brand advertising and marketing strategy for Saudi Aramco and associated subsidiaries and affiliates through the development and management of an annual advertising and marketing plan that aligns all brand marketing and promotional activities with corporate goals. The Advertising Creative Lead will facilitate and manage corporate market research, brand strategy, and advertising execution conducted through internal and external agencies. This is done by managing external brand strategy council and external advertising agency partners through advertising briefs, advertising placement, and sponsorship plans, and through measurement of execution against predetermined KPIs for campaign performance.

Industry Type : Oil & Gas / Petroleum
Functional Area : Marketing / Brand Management / Marketing Research / Digital Marketing

Desired Candidate Profile

Minimum Requirements:
A bachelor's degree, preferably in marketing. An MBA is preferred.
10 years of work experience, including both client-side experience and a minimum 5 years of agency-side experience. Direct experience in energy, chemicals, B2B industrial marketing is preferred.
Previously responsible for advertising creative and copy development.
Duties & Responsibilities:
Support the development and management of corporate advertising and marketing plans for corporate brand promotion.
Coordinate the alignment of subsidiary brand executions to ensure alignment with corporate goals.
Support the management of external agency contracts, including contract administration, assessment, and execution against deliverables.
Facilitate creative execution and campaign development to ensure ongoing alignment with corporate messaging and identified brand deliverables.
Identify, measure, and track appropriate brand indices to gauge levels of operation management, communication efficacy, and impact against business strategies.
Oversee and coordinate the advertising and production for all phases of ad development and production.
Serve as liaison with other divisions and departments within the organization and manage the day-to-day administrative and operational matters pertaining to advertising and promotions.
Assist with the development and implementation of communication plans with specific focus on advertising.
Interact and serve as liaison at various community and/or business meetings, committees, and task forces, etc., to ensure successful implementation of advertising campaigns.


Market Research Marketing Strategy Advertising Agency Industrial Marketing Sponsorship Administration Messaging Operations Brand Promotion Contract Administration

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Saudi Aramco

Saudi Aramco is a national petroleum and natural gas company based in Dhahran. It has the world's largest proven crude oil reserves and has the largest oil production. It manages proven conventional crude oil and condensates reserves of nearly 261.1 billion barrels. Saudi Aramco has offices in various locations, including London (UK), New Delhi (India), The Hague (Netherlands), Milan (Italy), Houston and Washington (USA), Beijing, Xiamen and Shanghai (China), New York (USA), Tokyo (Japan), and Seoul (Republic of Korea). The company’s oil and gas production infrastructure leads the industry in terms of technical advances, production scale, and operational reliability.

Recognized as the global leader in hydrocarbons exploration, distribution, marketing, refining and production, the company’s subsidiaries and affiliates are located across the globe. It employs over 65,000 employees worldwide and continues to create more career opportunities for individuals who can recognize the company’s values along with their own achievements. Delivering on its core mission of emerging as the world’s top integrated energy and chemical enterprise, the company invests heavily in pioneering new technologies and developing the expertise of its people. Saudi Aramco is one of the best employers that offer a learning environment and a growing work culture.

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Website https://apply.aramco.jobs/jobs/1169830?%3Flang=en-us

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