AI- Powered -Digital Marketing Specialist Industry Networks FZC

Posted 30+ days ago

Experience

3 - 5 Years

Job Location

Sharjah(Sharjah Airport Freezone (SAIF)) - United Arab Emirates (UAE)

Education

MBA/PG Diploma in Business Mgmt(Marketing)

Nationality

Any Nationality

Gender

Any

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities


We are seeking an AI-Driven Digital Marketing Specialist to build and scale lead generation and brand growth for our B2B software projects. This is a hands-on, execution-focused role for a tech-savvy marketer who leverages AI and modern marketing technology to move faster, test smarter, and continuously optimize performance.

You will own end-to-end digital execution—from campaign launches to conversion optimization—while introducing innovative, cost-efficient, and high-leverage marketing approaches to drive pipeline growth

Key Responsibilities

1. AI-Driven Growth & Experimentation

  • Use AI tools extensively across ads, creatives, landing pages, SEO, content, reporting, and workflow automation to accelerate execution and improve outcomes.

  • Identify and test new growth channels relevant to B2B software, including communities, partnerships, newsletters, affiliates, influencer/creator marketing, and intent-based targeting.

2. Lead Generation & Performance Marketing

  • Plan, launch, and optimize lead generation campaigns across LinkedIn, Google, and retargeting channels.

  • Own funnel performance metrics including CPL, lead quality, conversion rates, and pipeline contribution.

  • Build and continuously optimize audiences, targeting strategies, offers, landing pages, and conversion events to improve both lead quality and volume.

3. Content, Brand Presence & Distribution

  • Build and execute a content and distribution strategy that supports demand generation, campaigns, and sales enablement.

  • Ensure consistent brand messaging across all digital touchpoints.

  • Support go-to-market launches for new products and initiatives.

  • Coordinate creative and content production internally and with agencies or freelancers as required.

4. Marketing Operations, CRM & Analytics

  • Manage email nurture programs and marketing automation workflows.

  • Maintain CRM hygiene, including accurate lead source tracking and lifecycle stage management.

  • Ensure reliable tracking across platforms (GA4, GTM, pixels, UTMs).

  • Use AI tools for automated data synthesis, insight generation, and performance reporting, delivering clear weekly and monthly insights.

  • Work closely with Sales to improve lead quality, conversion, and handover through better targeting, messaging, and nurturing.

Desired Candidate Profile

  • Bachelor’s or Master’s degree in Marketing or Digital Marketing.

  • 2–5 years of hands-on digital marketing experience, with clear ownership of lead generation outcomes (B2B experience strongly preferred).

  • Demonstrated, practical use of AI tools in daily marketing work (ads, content, analytics, automation), ideally supported by a portfolio or examples showing innovative, low-cost, high-impact execution.

  • Experience working in startups or SMEs where resourcefulness, speed, and high ownership were essential.

  • Strong performance marketing experience (LinkedIn and/or Google), with solid landing page and conversion optimization skills.

Core Skills & Competencies

  • Experimental, AI-first mindset with a bias toward action and learning.

  • Strong analytical thinking with the ability to translate business goals into measurable KPIs.

  • Tech-savvy, highly organized, and execution-focused.

  • Clear communicator who can collaborate effectively across marketing and sales.

Employment Type

    Full Time

Company Industry

  • Construction
  • Civil Engineering

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • AI Marketing
  • Marketing Automation
  • Content Marketing
  • Growth Marketing Specialist AI
  • AI-Powered Marketing Strategist
  • Marketing Automation Specialist AI

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Industry Networks FZC

BNC Network is the largest & most updated database of GCC construction projects in the Middle East. Who are we? · We are Techies We created a unique state-of-the-art SaaS platform to automate lead generation and digitize the project-sales process. · We are Researchers We created the region's largest project intelligence database and have held this position since 2004! · We are Analysts We present actionable insights from our extensive data through construction analytics and thought leadership reports. · We are Communicators We reach over 66,000 business leaders and industry professionals every day. · We are Enablers We imagineer new ways to connect entities across the construction industry to transform information exchange on projects.

Read More

Ria Bhatia - Senior HR Executive

Industry Networks, 61st street, SAIF Zone Sharjah UAE, Dubai, United Arab Emirates (UAE)

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