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Area Manager QSR

Galadari Food & Beverage Division (Baskin Robbins)

Posted on October 17, 2019

5 - 8 years Makkah Al Mukarramah, Riyadh, Dammam - Saudi Arabia

Any Graduation. Any Nationality

standard benefits as per the company policy

Easy Apply

Openings 05

Job Description

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Purpose of the role:
Achieve the revenue target of assigned BR stores in their region, maintain and enhance the operations and ensure compliance to the pre-established Standards of Procedures.

a. Revenue - Completely own the revenue targets for the group of assigned parlors and allocate the budgeted revenue and respective category targets to each parlors and team members on time
b. Productivity - Increase the productivity - revenue per parlor and revenue per steward by ensuring optimal and stretched staffing and increasing the AUV
c. Stock Management - Ensure the ice cream stock is managed as per the company standards and there is zero negative stock variance at all times
d. Competition - Monitor competitors and their activities and provide timely updates / feedbacks to the team / management and work out a plan to retain and increase the market leadership of the area. Suggest to the leadership team on various initiatives that will increase the market leadership and execute the same
e. Revenue Budget Tracking - Ensure robust parlor wise revenue targets MIS are maintained and give daily updates on the targets to ensure achievement of the budgeted targets
f. Cost management – analyze the expenses of each parlor across all expense heads and ensure optimal spent and increase the parlor profitability

a. Treat our Guest with all respect at all times and our guest are constantly delighted with polite, respectful, friendly and effective service
b. Ensure we increase the guest satisfaction scores and there are Zero guest complaints. If there are Guest complaints the same should be resolved in a positive manner that will not impact our great brand

Internal Business Process
a. Ensure all the set internal processes pertaining to Food Safety, Cleanliness, Hygiene, SOPs, Tools and Equipment’s are followed and excelled at all times
b. Responsible for monitoring the accurate reporting of all details pertaining to sales figures, category data, stock movement, petty cash related to parlors
c. To ensure the implementation of all the marketing and operations procedures in your area, as per the guidelines.

a. Set clear expectations and individual KPIs for the team. Ensure daily tracking of the revenue report with the parlors and employees that will ensure we are focused on sales at all times
b. Create constant talent pool from within the team, that includes identify the top talent, and work with the leadership team and HR to groom top talent to the next level
c. Coordinate with the Training team and ensure the team is trained continuously
d. Ensure employee discipline is maintained
e. Motivate the team and ensure good engagement levels of the team members that is driven by learning and contribution
f. Ensure the team members are driven by integrity and there are no cases of pilferage or stock variance

Other Initiatives
a. As a parlor leader understand the business environment, competition and give recommendation that can be executed with the parlor leadership team
b. Come out with innovative methods of managing business, increasing revenue and reducing the cost

Restaurants / Catering / Food Services

Store Operations (for retail industry)

Desired Candidate Profile

 Graduate with over 5+ years of QSR/ fast food experience with reputed brands
 Number savvy – should be a number savvy person who can analyze and infer numbers
 Engagement with people - ability to engage effectively with team members
 Customer focused mindset – a customer orientated mind with ability to engage with the diverse customer that will enable our business
 Sales focus and should possess a good selling mindset
 Multi-tasking – ability to manage diverse business activity effectively
 Integrity – core value of integrity and ensure this is value is shown in all the interactions
 Execution focused – ensure all the tasks are executed fully
 Initiative and self-motivated – an entrepreneurial mind set, self-starter and ability to take initiative and drive passionately
Good communication skills in English, Arabic skills is an advantage


Area Manger Fast food QSR Multi unit food services restaurants

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Galadari Food & Beverage Division (Baskin Robbins)

Galadari Food and Beverage Division is a flagship company within the Galadari Brothers Group. Galadari F&B is the master franchisee for the Baskin-Robbins® brand in the MENA and Australia, and is the world’s largest franchisee for Baskin-Robbins® with over 900 stores spread across the Arabian Gu lf, Jordan and Australia. Galadari F&B was the first company to introduce an international brand of ice cream in the region, and today has the largest store network in the Quick Service Restaurants (QSR) industry in the Gulf Region. Galadari F&B also has an impressive presence in the FMCG sector with the Baskin-Robbins® brand being available across 3,000 outlets in Modern Trade, General Trade and Food Service Channels. Since inception, Galadari F&B has won numerous awards and accolades for its brand stewardship, including the “Challenge of Excellence” award in 1997, 1998 and 2000; “Innovator of the Year” & “International Partner of the Year” awards in 2005, 2006, 2007 and 2011. In 2012, Galadari F&B won “International Franchisee of the Year” from the Baskin-Robbins® principal, Dunkin’ Brands International as well as the “Best F&B Outlet Award” from the prestigious Mall of the Emirates, Dubai, UAE. Galadari F&B also won the Developer of the Year Award 2014 and 2015, the Marketing Excellence Award in 2014 for the Al Dahabi Campaign, Marketing Excellence Award in 2015, Packaging Innovation Award 2015, Same Store Sales Growth Award – Transind Co – Qatar and Excellence in Operational Execution Award – JTCL – KSA in 2015. Baskin Robbins also achieved the Number One Rank for the Dining Category in the YouGov Brand Index UAE in the Best Brand Rankings second time in a row in 2014 and won the Best use of Mobile award at the MENA Digital Awards 2016 for the SR1 Campaign. It's also won the “Marketing Excellence” & “Supply Chain Excellence awards” in 2017 and the 'International Developer of the Year'​ & 'International Licensee of the Year'​ awards in 2018 at the DBI Global
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Website https://www.baskinrobbinsmea.com

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