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Assistant Manager - Digital and Corporate Marketing

Mubadala Development Company Enterprise

Posted on February 12, 2020

2 - 3 years Abu Dhabi - United Arab Emirates

Bachelor of Arts(Communication). Any Nationality

Opening 01

Job Description

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Company Overview
Mubadala is a global investment company with a mandate to generate sustainable financial returns to the Government of Abu Dhabi for the long-term.
We actively invest across a variety of geographies, asset classes and sectors that build on our competitive advantages of talent, financial strength, portfolio diversity and global relationships to enhance lasting value at home and overseas.
We are a responsible corporate citizen motivating our businesses to have a positive impact on the communities where they operate.
About Group Communication
Mubadala s Group Communications division are the custodians of the Mubadala Investment Company brand and our mission is to build, protect and promote the Mubadala Group s reputation.
We support the group to deliver on its mandate through world-class internal and external communications. Through our business partners and centers of expertise, we provide communications counsel, services and employee engagement across the group.
As a global communications function, we are committed to developing top-tier communications capabilities through alignment with international best practices and standards. We have an award-winning team, which has received industry acknowledgment of our great work and exceptional people.
The Challenge
• To plan, execute and
continuously enhance Mubadala Group s digital communication platform,
initiatives and services to the corporate and business functions, including the
corporate website, social media, apps and other digital platforms to maximise
reach and audience engagement, promote the brand and meet stakeholders requirements.
• To
lead digital communications and digital content generation projects, including branded
content, digital marketing campaigns and development of newco websites .
Key Responsibilities
Digital
Communication Management
• Contribute to the development of Mubadala Group s
digital communication and corporate marketing strategy and related tactical
plans in order to ensure that defined objectives and metrics are met.
Website and Digital Content Management
• Plan, lead and execute digital communication platform initiatives and
services including the corporate website, corporate apps and online social
media platforms to maximise reach, and ensure Mubadala Group s image, brand and
reputation is well communicated and visible to all internal and external
stakeholders.
• Identify new functionalities and enhancements to the website and other
digital services, including websites, microsites, emails, e-newsletters, etc. and
provide recommendations to the Head Digital and Corporate Marketing in order
to optimise communication and enhance stakeholder engagement.
• Lead digital content development projects working closely with Content
team, internal and external stakeholders, including videos, infographics and
other multimedia content.
• Plan and lead the development and maintenance of web content management
system and administration tools to effectively manage, organise, and
disseminate online content.
• Conduct digital content review and update processes in order to ensure
quality and relevance of content, and collaborate with the Content team to
address issues.
Digital
Platform Improvement
• Lead research and analysis activities related to
digital communications encompassing analyses of user behaviour and preferences,
market trends, etc., in order to convey research insights to the relevant stakeholders,
and contribute to enhancing the digital platform and infrastructure.
Digital Activity Monitoring
• Monitor,
review and analyse the performance data and metrics relating to digital
platform in order to report regularly on digital platforms usage, and deploy
necessary actions to improve usage.
Technical Support
• Support
the Head Digital and Corporate Marketing in engaging with stakeholders and providing
technical guidance and interventions for business and corporate functions in
order to optimise and manage a wide-range of digital applications and platforms
that support in meeting business objectives.
Policies, Systems, Processes and Procedures
• Contribute to the identification of opportunities for the continuous
improvement of functional systems, policies, processes and practices taking
into account international leading practice in order to improve business
processes, productivity and operational efficiency.
• Provide critical input to support the development of
functional systems, policies, processes, and procedures in order to meet
business requirements.
• Ensure team members comply with all functional policies,
processes, standard operating procedures and instructions so that work is
carried out in a controlled and consistent manner.
Reporting
• Prepare functional reports in a timely and accurate
manner in order to meet Mubadala s requirements, and functional requirements,
policies and standards.


Banking / Financial Services / Broking

Desired Candidate Profile

Knowledge, skills and experience
Minimum Qualifications:
• Bachelor s degree in communications, digital
communication, marketing or equivalent.
Experience:
• Minimum of 4 years of experience in communications,
with focus on digital communication. Preferably experience in a large-scale
organisation with complex business operations or experience working across
various industries. At least 2 years in
a managerial / supervisory position .
• Additional
relevant experience is an advantage.
Knowledge:
• Strong
knowledge of digital communications strategy development and implementation,
and ability to devise strategies that drive business results.
• Strong
technical knowledge of a wide range of digital platforms including social
media, websites, e-newsletters.
• Knowledge
of content development and content management processes
• Knowledge
of web content management systems.
• Good
project management knowledge and ability to deliver web/digital projects within
cross-functional teams.
• Good
understanding of information architecture, usability and site design.
• Creative and innovative
approach to communications with the ability to identify new ways of working.
• Ability
to develop and maintain successful relationships with internal and external
stakeholders.
• Good knowledge of
communication and influencing techniques and ability to deal with people across
a wide range of functions and at all levels of the organisation.
• Good
knowledge of the market and ability to use and interpret behavior analysis
tools such as Google Analytics.

Keywords

Assistant Manager - Digital and Corporate Marketing

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Mubadala Development Company Enterprise

In 2002, Mubadala - the Arabic word for ‘exchange’ - was established by the Government of Abu Dhabi as a principal agent in the diversification of Abu Dhabi’s economy. His Highness Sheikh Mohamed bin Zayed Al Nahyan, Abu Dhabi’s Crown Prince and Deputy Supreme Commander of the UAE Armed Forc es, is Chairman of the Board of Directors.

Mubadala was established to strengthen Abu Dhabi’s growth potential, and to help the government meet its socioeconomic targets.

While our investments are designed to generate sustainable profits over the long-term, they also deliver strong social returns to Abu Dhabi and the United Arab Emirates.

Focused on investment and development across multiple sectors, Mubadala’s portfolio is valued at US 67.1 billion. We are an active investor in sectors and geographies with long-term value propositions, working in partnership with world-class organizations to establish and manage joint ventures and investment platforms.
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