The Manager of eCommerce and Digital sits at the intersection between Marriott International s eCommerce, marketing, and global distribution strategies. This role helps a group of properties in a region (or cluster) effectively pull through the sales, marketing, and customer engagement activities that help drive awareness and profitability at the property level. This role will also manage overall activation of their property strategies in owned and third party electronic channels (Marriott.com, multi-lingual global sites, OTAs, meta search sites, search engines, and other eMarketing vehicles). This role will work on behalf of properties to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online channels. The Manager of eCommerce and Digital serves as a thought leader to their group of hotels, providing local, area, and country-wide insight to enhance their digital experience. To this end, he/she will be in touch with their properties on a regular basis to make sure they are fully activated and optimized on Marriott.com and appropriate in-language global sites. The role partners hand in hand with their colleagues in the cluster marketing team to engage current and would-be customers with targeted messaging that s relevant, on-brand, and genuinely engaging. From time to time this role also provides eCommerce communication, training, education, reporting and analysis to digital and marketing teams on property.
Education and Experience
2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred
4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.
CORE WORK ACTIVITIES
Area Digital and eDistribution Strategy Execution
Advises hotels on appropriate on-strategy eCommerce priorities and tactics
Coordinates with the Area Director of Sales and Marketing and the AP Director of eCommerce and Digital Services to set ecommerce goals for their cluster/hotels
Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues
Manages budgets for the cluster/hotels for eCommerce activities
Develops quarterly game plans for Area or Cluster hotels identifying key focus for the coming months
Collaborates closely with Vice President of Brand Marketing, Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the cluster
Digital Acquisition Marketing
Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team
Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team (MDS) or external Agencies
Assists hotels in optimizing Paid Search performance; engages external Agencies for supplemental Paid Search efforts if needed
Manages the PLUS Platform for participating hotels in the area/cluster
Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing)
Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines
Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through)
Hotel Web Site Content Optimization
Conducts regular audits of Marriott.com and individual Hotel Websites to ensure each hotel is optimized for high quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary
Serves as the EPIC/Vignette administrator for the hotel(s)
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.