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Assistant Manager-LAM & Branch Merchandising

Client of Manpower Middle East

Posted on August 8, 2018

3 - 4 years Other - United Arab Emirates

Bachelor of Business Administration(Management). Any Nationality

Opening 01

Job Description

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Our client is now recruiting for an Assistant Manager-LAM & Branch Merchandising . You will be directly reporting to the Manager- LAM & Branch Merchandising.
Organization Unit Purpose
The scope of work for the function includes Retail Banking. Wholesale and Private Banking in addition to Asset Management International Network and all wholly owned group of companies.
The Group Marketing function is a key growth lever for the group, responsible for the evolution of the customer franchise and driving stakeholder perception. The core objective of the function is to deliver market leading customer propositions the elevate the bank s image and create sustainable value for the organization.
The Local Area Marketing and Merchandising is a critical function of Group Marketing and Branding which involves raising customer awareness of tactical business promotions and campaigns, establishing brand standards, maintaining consistency in merchandising set-ups and delivering uniformity in customer experience across the bank s retail network
Group Local Area Marketing and Merchandising function also manages delivery of critical projects for the Group s international network apart from managing innovative changes to the retail space, setting up the new/refurbished branches, implement improvisations within the branch, auditing, quality control and supply chain management with a strong focus on achieving the overall business objectives of the organization
Job Purpose
Branch Merchandising and Branding
Support merchandising requirements of the bank s branch network i.e. Over 100 retail branches, 50+ centers of business segments, more than 550 ATM/CDM network and 30+ offices, facilities & departments
Delivering new/renovated branch branding projects, branch uplift programs, innovative branding solutions; provide Below the Line (BTL) support for product campaigns and promotion
Assist in delivering critical branch projects for the international network and other representative offices.
Be responsible for overall group merchandising activities by delivering uniform & consistent in-branch communication
Local Area Marketing (LAM)
Assist the LAM and Merchandising Manager in developing disruptive LAM programs for various businesses segments and subsidiaries
Collaborate with Branch Sales Team to increase customer engagement at our branch network through a cluster- wise sales promotions
LAM is also involved in new and renovated branch projects by providing customized offers across different branches/companies to support branch sales
Support in managing agencies and production suppliers
Monthly reporting of activities with ROI framework for all LAM activities
Job Content
Main Task
Develop and manage LAM activities that linked with various corporates to generate NTB customers
Develop and manage disruptive LAM activations
Reach out to communities through community LAM across all emirates
Coordinating the production of a wide range of marketing communications
Assist with the collation of information for promotional literature
Uploading marketing material to online libraries, internet groups and social media sites.
Updating and maintaining the marketing department s documentation and databases
Actively seek, explore and working closely with branches to promote and support the existing branches based on their need.
Explore more visibility based on branch need
Ensure LAM result in quarterly basis shared with all stakeholders.
Established LAM news articles
Managing events/roadshows, booking venues and ordering marketing materials.
Design and execute digital communication for all new and renovated branches for layout stage til implementation by working closely with all stakeholders such as Retail branch, Channels, IT to accomplish the branding
Introducing new & innovative in-branch communication concepts including digital enhancements
Monitor branches and ensure the stringent application of and adherence to visual standards and guidelines to maintain a strong brand presence across all consumer touch points.
Implement new and additional signage/graphic based on branch requirements.
Conduct branch visits based on pre-determined cycle to ensure in-branch communication and standards across all segments.
Document and update all branch merchandising and branding assets and messaging to highlight timely replacement
Continue to build cost effective merchandising solutions that are modern and applicable to a variety of branch layouts.
Optimization of both floor and wall space
Implement a robust framework to track adherence and brand standards across all branches and facilities through a monthly monitoring process.
Evaluate and support additional signage/graphic requirements for existing branches.
Manage to ensure quality and process is delivered always across the bank and subsidiaries.
Be responsible for deriving the most cost effective and best quality route for all elements related to group merchandising
Constantly explore value additions from vendors
Performance Measure
Execute across different emirates based on branch sales need
Building brand community and momentum stories
Effective ROI
Ensure LAM result shred with all stakeholders quarterly
Deliver all marketing requirements for new & refurbishment branch projects
Deliver uniform & Consistent in-branch communication
Effective and accurate application of brand guidelines on all designated projects
Manage vendors & agency to improve operational efficiency
Person Specification
Education:
Bachelor degree in marketing or business
Experiences:
3+ years experience in merchandising set-up and retail space management, indoor/outdoor media industry, Below The Line (BTL) activation
Experience in events & activation agencies
Supply chain management
Commercial awareness
Knowledge & Skills
Personable, presentable and articulate
Effective project management skills
Ability to communicate complex ideas
Strong analytical and presentation skills
Knowledge about retail layout, signage and graphic applications
Should have an eye for design
Computer literacy
Behavioral Competencies
Positive work ethic
Team Player
Flexibility and willingness to handle extra task
Resilience under pressure


Secretary / Front Office / Personal Assistant (PA)

Desired Candidate Profile

Our client is now recruiting for an Assistant Manager-LAM & Branch Merchandising. You will be directly reporting to the Manager- LAM & Branch Merchandising.
Organization Unit Purpose
The scope of work for the function includes Retail Banking. Wholesale and Private Banking in addition to Asset Management International Network and all wholly owned group of companies.
The Group Marketing function is a key growth lever for the group, responsible for the evolution of the customer franchise and driving stakeholder perception. The core objective of the function is to deliver market leading customer propositions the elevate the bank s image and create sustainable value for the organization.
The Local Area Marketing and Merchandising is a critical function of Group Marketing and Branding which involves raising customer awareness of tactical business promotions and campaigns, establishing brand standards, maintaining consistency in merchandising set-ups and delivering uniformity in customer experience across the bank s retail network
Group Local Area Marketing and Merchandising function also manages delivery of critical projects for the Group s international network apart from managing innovative changes to the retail space, setting up the new/refurbished branches, implement improvisations within the branch, auditing, quality control and supply chain management with a strong focus on achieving the overall business objectives of the organization
Job Purpose
Branch Merchandising and Branding
Support merchandising requirements of the bank s branch network i.e. Over 100 retail branches, 50+ centers of business segments, more than 550 ATM/CDM network and 30+ offices, facilities & departments
Delivering new/renovated branch branding projects, branch uplift programs, innovative branding solutions; provide Below the Line (BTL) support for product campaigns and promotion
Assist in delivering critical branch projects for the international network and other representative offices.
Be responsible for overall group merchandising activities by delivering uniform & consistent in-branch communication
Local Area Marketing (LAM)
Assist the LAM and Merchandising Manager in developing disruptive LAM programs for various businesses segments and subsidiaries
Collaborate with Branch Sales Team to increase customer engagement at our branch network through a cluster- wise sales promotions
LAM is also involved in new and renovated branch projects by providing customized offers across different branches/companies to support branch sales
Support in managing agencies and production suppliers
Monthly reporting of activities with ROI framework for all LAM activities
.
Job Content
Main Task
Develop and manage LAM activities that linked with various corporates to generate NTB customers
Develop and manage disruptive LAM activations
Reach out to communities through community LAM across all emirates
Coordinating the production of a wide range of marketing communications
Assist with the collation of information for promotional literature
Uploading marketing material to online libraries, internet groups and social media sites.
Updating and maintaining the marketing department s documentation and databases
Actively seek, explore and working closely with branches to promote and support the existing branches based on their need.
Explore more visibility based on branch need
Ensure LAM result in quarterly basis shared with all stakeholders.
Established LAM news articles
Managing events/roadshows, booking venues and ordering marketing materials.
Design and execute digital communication for all new and renovated branches for layout stage til implementation by working closely with all stakeholders such as Retail branch, Channels, IT to accomplish the branding
Introducing new & innovative in-branch communication concepts including digital enhancements
Monitor branches and ensure the stringent application of and adherence to visual standards and guidelines to maintain a strong brand presence across all consumer touch points.
Implement new and additional signage/graphic based on branch requirements.
Conduct branch visits based on pre-determined cycle to ensure in-branch communication and standards across all segments.
Document and update all branch merchandising and branding assets and messaging to highlight timely replacement
Continue to build cost effective merchandising solutions that are modern and applicable to a variety of branch layouts.
Optimization of both floor and wall space
Implement a robust framework to track adherence and brand standards across all branches and facilities through a monthly monitoring process.
Evaluate and support additional signage/graphic requirements for existing branches.
Manage to ensure quality and process is delivered always across the bank and subsidiaries.
Be responsible for deriving the most cost effective and best quality route for all elements related to group merchandising
Constantly explore value additions from vendors
Performance Measure
Execute across different emirates based on branch sales need
Building brand community and momentum stories
Effective ROI
Ensure LAM result shred with all stakeholders quarterly
Deliver all marketing requirements for new & refurbishment branch projects
Deliver uniform & Consistent in-branch communication
Effective and accurate application of brand guidelines on all designated projects
Manage vendors & agency to improve operational efficiency
Person Specification
Education:
Bachelor degree in marketing or business
Experiences:
3+ years experience in merchandising set-up and retail space management, indoor/outdoor media industry, Below The Line (BTL) activation
Experience in events & activation agencies
Supply chain management
Commercial awareness
Knowledge & Skills
Personable, presentable and articulate
Effective project management skills
Ability to communicate complex ideas
Strong analytical and presentation skills
Knowledge about retail layout, signage and graphic applications
Should have an eye for design
Computer literacy
Behavioral Competencies
Positive work ethic
Team Player
Flexibility and willingness to handle extra task
Resilience under pressure

Keywords

Social Media Analytical Customer Engagement Supply Chain Management Digital Communication Manager Quality Controllesale Asset Management Operations Project Management

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Client of Manpower Middle East

ManpowerGroup is a leading global name in innovative workforce solutions and caters to the human resource requirements of both small and large organizations across various industries. Founded in 1948, ManpowerGroup has expanded its reach from one office to a strong international network of 3, 500 of fices in 80 countries. The company involves working with over 400,000 clients and 304 million associates every year and assists them in increasing the productivity of their businesses by providing them with human resource and services like training & development, recruitment & assessment, career management and workforce consulting.



The company has a vision to be a leader in the creation and delivery of innovative workforce solutions and services. The Group cares about its people and offers them various opportunities to develop their careers through proper training and planning.

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