Associate Director - Public Relations

six flags and Aquarabia

Job Summary

At Six Flags Qiddiya City, the Associate Director - Public Relations will lead efforts to craft, manage, and promote the company s brand narrative to the public, media, and other key stakeholders. This role requires strategic thinking, excellent communication skills, and the ability to work collaboratively across departments to ensure a cohesive public image and alignment with the company s values and objectives.

(The above chart reflects the current reporting lines, subject to modification upon Management decision. It does not reveal, however, either the position or the employee s career evolution.)

Key Job Responsibilities

Create and execute public relations strategies that build and enhance the company s brand presence, ensuring alignment with the overall marketing and business goals.

Build and maintain strong relationships with media outlets, journalists, and influencers to secure media placements and maximize coverage opportunities.

Manage media inquiries and interviews, fostering positive media relations and securing favorable coverage.

Oversee the development of press releases, media kits, speeches, and other PR materials, ensuring all content is aligned with the brand s message and values.

Coordinate the creation and distribution of content across various channels to ensure a cohesive and integrated message.

Plan, coordinate, and manage press conferences, media briefings, and other PR events to promote the company and its initiatives effectively.

Monitor media coverage and industry trends to measure the impact of PR activities and provide regular reports and analysis to internal stakeholders.

Adjust public relations strategies based on media landscape changes and campaign effectiveness.

Proactively identify potential PR issues and develop strategies for crisis communication to mitigate impacts on the company s reputation.

Lead real-time crisis response efforts, ensuring swift and strategic communication during critical situations.

Collaborate with cross-functional teams, including marketing, communications, and external agencies, to ensure a consistent and cohesive brand message.

Align PR activities with overall marketing strategies and corporate objectives.

Supervise and mentor public relations staff, fostering a collaborative and high-performing team environment.

Provide leadership and guidance to team members, promoting professional development and excellence in public relations practices.