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B2B Marketing Specialist

Future Target Institute

Posted on July 5, 2018

1 - 2 years Dubai - United Arab Emirates

Bachelor of Arts(Communication). Any Nationality

Opening 01

Job Description

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• We are looking for a Business to Business Marketing specialist, preferably an Indian Lady who can market our institute and its courses to relevant businesses in our develop and implement effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs.
• The successful candidate will play an integral role in building and engaging the company's customer base, and creating effective strategies that will promote the long-term growth of our firm.
• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned


Education / Training / Teaching / Academics

Desired Candidate Profile


• Proven experience as marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
• Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
• Well-organized and detail oriented
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind
• BSc/BA in marketing, communications or equivalent

Keywords

Market research SEO Digital marketing Social media CRM Google AdWords Business Analyst HTML Web analytics MS Office

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Future Target Institute


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