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Brand Activation Lead


Posted on October 15, 2019

5 - 10 years Dubai - United Arab Emirates

Bachelor of Business Administration(Management). Any Nationality Male

Air Ticket Allowance, Medical Insurance

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Job Description

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- Plan and execute all BTL activities to create trial, awareness and conversions for our food brands
- Coordinate with BTL agency partners to create maximum value throughout the activity process from planning, design, budgeting to execution and post-execution analysis.
- Develop regular reports on industry activity across all HORECA and Retail channels
- Carry out extensive visits across GCC and beyond to execute on-ground activities and understand the BTL landscape
- Manage BTL activation budgets and ensure flawless execution from agency partners
- Handle all BTL agency contracts and activity related costing
- Be responsible for monthly/weekly/yearly tracking and analysis of all activity related information
- This position reports directly to Head of Marketing

FMCG / Foods / Beverages

Desired Candidate Profile

- Minimum 4-5 Years of BTL experience in Food Industry or FMCG
- Candidate has to be extremely up to date with all the current trends in BTL activation landscape
- Exceptional ability to think out of the box and come up with creative ideas
- An agile mindset with a passion for complex problem solving
- Willingness to go out into the market on a routine basis to collect insights
- Strong communication and presentation skills that will enable you to coordinate with internal and external stakeholders
- Understanding of all government-related permissions relevant to on-ground activations in Malls, Retail, Parks, Hotels etc in UAE
- Proficient in MS OFFICE (PowerPoint, Word & Excel)
- Strong attention to detail


Marketing Branding

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At Magenta, our foresight lies in gaining the maximum share of center-of-plate protein by enriching the lives of our customers. We do this by serving healthy food products produced to the highest quality standards through sustainable business practices. The primary factor which enables us to achieve this, is our staff. We, at Magenta, treat our staff with the same commitment we give our customers; their satisfaction is a measure of our success.

And if you are interested in getting to the core aspect of our business, you would find it below:

Our distribution network handles over 2000 tons of seafood, poultry and processed meat products for our HORECA and Retail business partners annually. In addition to fresh and frozen offerings, we also provide a delicious range of premium ‘smoked’ and ‘charcuterie’ products. Combining the expertise and delicacy of our products, you will be part of a company with 25 years of food service excellence across the GCC and international markets with our HQ in Dubai, UAE with avenue open for development.
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