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Experience
8 - 13 Years
Job Location
Education
Bachelor of Business Administration(Management), MBA/PG Diploma in Business Mgmt
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
What You'll Do-
Ensures that all activities are performed in compliance with quality system requirements.
Lead the development and execution of integrated marketing/communications campaigns, including collaborating and actively problem solving with cross-functional peers in PR, marketing, digital to ensure timely and strong execution as well as ensuring its alignment with the business objectives and goals.
Review and monitor all ad-promo material to ensure the brand is effectively and accurately represented from a visual and messaging perspective, together with close collaborations with regulatory to ensure alignment to policies and procedures.
Direct and manage the execution of the various brand related projects and campaigns, along with ensuring clear KPIs are set for each.
Set and drive internal and external communication programs to create awareness and drive engagement with our brand and products, including online/offline channels.
Craft and create content and promotional material/templates to be used in both online and offline channels such as brochures, flyers, invitations, agendas, giveaways, e-newsletters, whitepaper, customer testimonials, videos etc.
Close collaboration with the different functional team members, to ensure alignment on new material being created, objectives, channels to use, target audiences, and amplification targets.
Ensure our brand is effectively represented on various online/digital channels, such as our websites, linked-in, partners websites etc.
Manage our media plan for our promotional campaigns (online and offline publications and channels)
Ensure clear metrics and KPIs are set in place for the various promotional/advertisement campaigns
Performance monitoring and analytics on all various campaigns, events, advertising and content marketing activities (customer engagement, conversion, reach, shares, likes, brand awareness etc)
Oversee appropriate agency relationships and program work in support of strategy.
Drive innovative CRM campaigns to continuously engage both new and existing consumers and HCPs
Desired Candidate Profile
A minimum of a bachelor s degree is required, and MBA or advanced degree is preferred in Business Management, Marketing, communications, or Digital Marketing
- Email Marketing (Marketing automation) software
- Microsoft Office suite (Word, PowerPoint, Outlook)
- Data analytics tool (Excel, Tableau)
- Good understanding of digital channels (web, social, advertising)
- Knowledge of SEO and google analytics
- English excellence is a must
- 20% travel required.
- Proven work experience of at least 8 years in digital & social marketing communication
- Knowledge of social trends and marketing strategies
- Familiarity with B2C advertising campaigns
- Hands-on experience with web content management tools
- Experience with marketing campaigns and social media
- Project management skills, such as PMP or other certifications is preferred
- Analytical skills: ability to consume, identify and act on data
- Excellent verbal and written communication skills.
- Resourceful, self-motivated, eager learner, good organizational skills, detailed-oriented, ability to prioritize, team-player and honour s deadlines.
Company Industry
Department / Functional Area
Keywords
- Brand Manager
- Digital And Consumer
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