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Brand Manager


Posted on May 14, 2019

3 - 5 years Cairo - Egypt

Bachelor of Business Administration(Management). Any Nationality

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Job Description

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Brand Manager
As a Brand Manager, you will be for building a winning brand portfolio through continuous monitoring and management of brand health indicators by tracing brand history, equity and growth plans and maintaining close relationship with support departments and external suppliers.
About the job
As a Brand Manager, you will be doing the following activities:
• Conduct ongoing analysis and reviews on brand sales performance through analyzing sales reports and identifying gaps.
• Pin Point areas of deficiencies/opportunities to maximize profit.
• Review marketing plans, manage marketing budget and closely monitor execution of all marketing activities.
• Identify new communication opportunities and implement them by employing print, design, PR, media and advertising agencies in translating brand marketing objectives into creative communication material.
• Secure that profitability of brand is not affected by any marketing or any other department s business decisions.
• Develop POSM (point of sales materials), outlet activation programs and events & sponsorships activities in coordination with Trade Marketing.
• Provide sales organization with internal information and training presentations on market, consumer behavior, brands, and new product introduction.
• Responsible for Quarterly brand reviews, Brand plans and promotion proposals.
About you
To be able to achieve the above and be successful in this role we believe you need to have:
• Education: Bachelor Degree in Marketing, Business Administration, Advertising, Mass Communication, Economics.
• Location: Danone Cairo HQ.
• Languages required: Excellent Arabic & English spoken, written and reading.
• Experience: Minimum 3 to 5 years in an FMCG or related industry.
• Computer skills: Excellent in use of Microsoft Office especially Excel and Power Point.
About us
Danone s mission is brining health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power of people have to impact the world through daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.
What we offer?
We believe everyone has talent, something which comes natural to you. Your uniqueness is something which brings both excellence as well as energizes you. #LI-EG
Job Segment:
Brand Manager, Branding, Equity, Marketing Manager, Manager, Marketing, Finance, Management

FMCG / Foods / Beverages


Brand Manager


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Founded in the year 1919, Danone is one of the fastest-growing food companies in the world headquartered in Paris. The company is dedicated to bringing health through food to as many people as possible. Started as a yogurt company in Barcelona, Spain, the group today offers healthy food through f our businesses, namely:

• Fresh Dairy Products

• Early Life Nutrition

• Bottled Water

• Medical Nutrition

Danone has over 180 production plants and employs over 100,000 employees all across the globe and its products are sold in five continents. Its brand portfolio includes international brands as well as local brands such as Actimel, Activia, Danette, Danio, Danonino, Evian, Volvic, Nutricia, Nutrilon/Aptamil, Oikos, Aqua, Prostokvashino, Bonafont, Bledina, Mizone, and Cow & Gate.

With an aim to build a healthier future, the company is committed to better health and better lives of its stakeholders, employees, consumers, customers, suppliers, shareholders and all the communities with which it engages.

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