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Brand Manager

La Poire

4 - 5 years Cairo - Egypt

MBA/PG Diploma in Business Mgmt, Bachelor of Business Administration(Management). Any Nationality


, Posted on May 17, 2018 1 Opening

Job Description

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Manage marketing activities for one or more brands in order to develop and maintain brand equity and ensure the achievement of short and long term sales volume.
• Build brand architecture and positioning.
• Manages and liaises with outside advertising & PR agencies.
• Evaluate consumers reactions to advertising programs, merchandising policies, product packaging and formulation in order to promptly re-forecast marketing & pricing strategies within competitive and volatile market conditions.
• Liaise with Brand's Operations to investigate brand performance on monthly basis, prepare an analytical report and a development plan to improve performance.


Industry Type : Retail
Functional Area : Marketing / Brand Management / Marketing Research / Digital Marketing

Desired Candidate Profile

Min 4 years of experience in Marketing
• Marketing / Business administration degree (MBA or Advanced Marketing studies is a plus)
• Fluent English
• Excellent experience in digital and social media

Keywords

Brand Manager Digital marketing Social media Merchandising Packaging Formulation Analytical Business administration Architecture Advertising Marketing

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La Poire

About this Company
La Poire is a privately owned Egyptian company which was conceived and developed as part of the Pico Group, one of the most diverse and highly successful consortia in Egypt and the Middle East. Established in 1974, Pico now operates companies across a wide range of industries.. .
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