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Brand Manager


Posted on September 11, 2019

5 - 6 years Cairo - Egypt

Bachelor of Science(Other). Any Nationality

Opening 01

Job Description

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Formulated a brand communication strategy with new positioning based on a full U & A study.
• Developed a new social media strategy that focuses more on our epicenter target consumers, to increase consumer engagement with the brand.
• Developed a strategic relaunch plan for 2014 that communicates the new brand equity and positioning.
• Worked closely with media agency in developing media plan for the current TVCs by the end of 2013 to create more pull, while in parallel created more push through a retail & wholesale incentive scheme.
• Worked on creating 2 new TVCs for 2 segments packs & cups that falls in line with the new strategy.
• Created new brand guidelines for all our communication material (POSM, Outdoor & Social media), to ensure harmonization with the brand equity.
• Developed a full PR campaign to counteract the rumors around the brand.
• Completed business review for the Noodles category in Egypt.
job requirements
More than 5 years
Bachelor's Degree at least

FMCG / Foods / Beverages

Sales / Business Development

Desired Candidate Profile

5 years experience in brand management field , experience in FMCG sector is a must.
• BSc of business administration degree will be suitable , post graduate degree in Marketing or Product Management is an asset.
• Excellent command of English language.
• Excellent MS Office skills.
• Critical analysis orientation , business cycle understanding , problem solving & decision-making capabilities.
• Excellent communication, presentation and reporting skills.


Brand Manager


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