Brand Manager

Elanco 

Function Overview:

Work closely with TMEA Marketing Leader and Poultry Marketing Manager Turkey, commercial leadership and teams to provide input into large animals & Bioprotection / Bees marketing strategies for Elanco Animal Health in MENA GSE. This position will be involved in the development, adjustment and execution of strategies and marketing plans for relevant brands related to the above listed species to ensure alignment with global brands strategies and business objectives. The role interacts with key suppliers, including agencies and sit on multiple internal and external cross functional teams. Key focus of this role will be coordination and execution of business development of large animal, protection and bee portfolio.

Responsibilities:

Development and implementation of large animal, bioprotection and bee marketing plans and planning activities with respect to the respective brands promotion:

• Close collaboration with commercial and technical department in the development of the annual marketing plan,
• Implementation of marketing campaigns to meet sales targets in accordance with specific tasks stipulated in the annual marketing plan for this category,
• Managing the development of support programs and projects designed to fulfill marketing tasks and track the results and implementation of such programs,
• Building metrics to monitor the results of the planned promotional activities and timely use of measures aimed at identifying lags the projected targets.

Coordination of the production and supply of all support/promotional material:

• Administration and coordination of supplies of promotional materials such as but not limited to; brochures, leaflets, posters, souvenirs in accordance with the global and regional platforms and requirements,
• Development and supply of promotional materials to local brands if required,
• Close cooperation with cross functions and external agencies, involved in production of promotional materials and final approval of their artworks and ensuring compliance of marketing materials with industry and internal regulations and local legislation,
• Responsible and accountable to fulfill the role in the creation, review and approval of Promotional Materials.

Marketing opex responsibilities:

• Budget management: Brands are promoted at the expense of the budget allocated for advertising and promotion of brands and used in advertising campaigns and promotional activities. This position is responsible for managing such a budget and ensuring proper distribution of funds with a focus on SGIs,
• Creation with commercial, regulatory and technical departments to ensure sufficient stock of products necessary for the implementation of sales plan (targets) and maintaining the level of stocks, in line with right time of promotions.

Focus on customers:

• Assessment of needs and requirements through interaction with customers, consumers and sales managers, designation of required market research to identify customer needs and determine competitive prices,
• Providing the necessary support to sales teams in the field, holding trainings, meetings with customers and consumers, ensuring feedback directly from the source,
• Deep understanding of customers and consumer s needs,
• Management of pricing brands and products, monitoring of prices and the risk of potential losses in coordination with commercial and finances departments.

Establishment of business relations with the key business partners:

• Building relationships with the relevant external companies, KOL, advertising agencies, key suppliers, distributors etc,
• Promotion of the Elanco brand at the internal and external levels to increase the involvement of all participants.

Minimum Qualifications:

• Advanced education levels are a benefit, especially Veterinary medicine education.
• At least 5 years of professional experience in large animal business, practitioner or in pharmaceutical commercial department.

Preferred Qualifications:

• Keen interest in marketing,
• Experience in teamwork, proactivity, focus on results and focus on customers,
• Excellent organizational and performance skills,
• Excellent written and oral communication skills, fluency in English language is essential,
• Personal responsibility and diligence in accomplishment of tasks,
• Ability to prioritize and manage multi tasks,
• Understanding and compliance with Elanco s rules and procedures and requirements for approval of projects,
• Positive attitude to and compliance with the principles of Elanco s corporate culture,
• Mobile and can work across different cultures,
• Personal accountability and strong drive for execution.