One of our Clients, a Leading Theme Park based in Dubai is looking out for a Brand Manager for managing one of their concepts.
The incumbent would be responsible for managing the promotional, brand positioning and sponsorship aspects.
Work closely with Marketing Director and other marketing members to determine the strategy
Work closely with the graphic designer on daily basis
Work with the procurement and finance to manage specific requirements and with collateral departments (Retail, F&B)
Develop the launch marketing & strategic budget plan that included, online and offline media strategy and activation in relation to core target markets, channel strategy, IP management, CRM and strategic partnerships.
Manage the successful use of the Public Relations channel to drive brand awareness across the region and in India through defined campaigns, online content seeding and activations.
Analyse regional insights regarding local trends, market dynamics, and future product requirements, to shape and define the strategy across all markets.
Delivered regular updates on product positioning, messaging frameworks and key messages, in line with client and customer feedback, market trends, competitive insight and customer insight.
Prepared regular executive-level reports on marketing performance, budget utilization, and strategic recommendations for marketing investment in post opening phase.
Managed and delivered the creative and brand pitches and RFPs.
Drive the distribution of relevant content to the database to help ensure ongoing engagement and awareness.
Identification new market opportunities and driving growth..
Key point of contact for creation of content and distribution of internal communications.
Delivering a positive ROI on all B2C marketing activities for awareness and brand growth.
Provide guidance and approvals to the agencies in their deliverables.
Proactively interacted with Cluster Sales and the Revenue team on development and deployment of direct channel marketing programs that supported acquisition and growth of database.
Monitor, assess and report the performance of all marketing campaigns by analysing key performance indicators in order to ensure visibility on their return on investment.
Work directly with sales & revenue colleagues to develop direct marketing initiatives that measurably impact revenue and drive incremental revenue.
Work with the digital agency to develop innovative and profitable digital marketing strategies.
Ensured effective management of colleagues within the marketing, communications and public relations function, through skill development, cross-functional roles and training.
Bachelor s degree in Business Management / Marketing or relevant
Promotions background with a successful track record
Proactive, conscientious and detailed oriented
8-12 years of experience in Sales and Marketing department (similar function or responsibilities)
A portfolio that contains examples of Sales Promo, POS, Packaging, Events, Print and Digital advertising
Local market knowledge
Thorough understanding of promotions and execution of programs across all marketing channels
Ability to multi-task and meet tight deadlines with good time management skills.
Understanding of GCC cultural peculiarities
Microsoft, Google Docs, and CMS Word Press/Excel/PPT
Good organizational skills with accuracy and attention to details.
Have good written and verbal communication and interpersonal skills.