Brand Manager Middle East & Africa
Essity
Employer Active
Posted 7 hrs ago
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Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Strategy & Planning
Deliver excellent marketing plans execution in a complex multi-cultural environment in line with global guidelines and regional direction.
Use consumer insights, market trends, and competitive intelligence to shape brand strategies and develop activation plans that resonate with local audiences and drive business results.
Define and track brand KPIs, ensuring continuous performance evaluation and agile response to market dynamics.
Drive performance against key brand growth measures (Digital, brand health and market shares) and constantly look for optimization and improvement.
Ensure pricing strategy implementation through constant market tracking.
Manage assortment and seek opportunities for optimization.
Plan, execute and evaluate sampling campaigns in key markets.
Manages A&P budget.
Communication & Digital
Adapt global communication to MEA markets considering the cultural aspect.
Manage media and advertising agencies to ensure optimal performance and delivery against KPIs.
Develop with advertising agency campaigns and content in line with our global direction.
Manage and maintain brand websites.
Collaborate with digital and e-commerce teams to ensure brand consistency and performance across online platforms.
Sales & Cross-Functional Collaboration
Participates in local sales and marketing meetings and synchronize marketing activities with sales plan.
Conduct product trainings for internal departments, agencies, distributors, and sales teams to ensure deep understanding and consistent brand representation across all touchpoints.
Facilitate cross-functional relationships and contribute to best practice sharing, networks and projects, provide leadership and expertise.
Data & Performance Analysis
Analyze market and sales data, identify risks and opportunities.
Collect, compile, verify, and analyze data on product performance to identify brand features that need to be changed to meet consumer needs.
Desired Candidate Profile
Must be fluent in English and Arabic
Must have strong strategic thinking and analytical skills.
Must have excellent project management and organizational abilities.
Must have the ability to adapt global strategies to local market needs.
Must have strong communication and presentation skills.
Must have proficiency in data analysis and performance tracking tools.
Must have digital marketing knowledge, including social media, e-commerce, and web management.
Company Industry
Department / Functional Area
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Essity
Essity is a leading global hygiene and health company which develops, produces and sells Health & Medical, Consumer Tissue and Professional Hygiene products and solutions which has a strong global presence. We are looking for a Brand Manager to join our dynamic team in Consumer Goods Business Unit in Dubai and play a pivotal role in shaping the success of the MEA region.