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Brand Manager (Perfumes/Cosmetics)

Client of Archer and Bull

Posted on July 5, 2018

5 - 7 years Sharjah - United Arab Emirates

Any Nationality

Opening 01

Job Description

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To plan, develop and direct the marketing efforts for a
particular brand or product. Must be responsible for coordinating activities of
specialists in production, sales, advertising, promotion, research and
development and marketing research.
Detailed Duties & Responsibilities :
Should be able to conduct market survey for periodical
changes in perfumes, cosmetics and toiletries industry by collecting in-depth
information of international market, analyzing the data and submitting report
to the management
Develop a long range and competitive strategy for the
product.
Should provide marketing support, innovative promotional
and marketing strategies, awareness on current market / media trends and
competitor s marketing activities
Prepare an annual marketing plan & sales forecast
Constant research of products from different competitive
companies and updating sales department about the products
Develop a cost-effective marketing mix for the product
category.
Assist Art department to develop new designs for
packaging components.
Should be able to develop new products based on market
needs / market feedback, pricing, market study etc
Co-ordinate with Suppliers and conduct consumer need
analysis & PLC (product life cycle) analysis
Develop and execute the Marketing & promotional
Strategies and Brand P & L.
The planning and execution of marketing plans for
specific brands/products.
Responsible for sales forecasts, budgets and inventory
requirements
Tracks competitive information, market trends, sales,
consumer needs and brand/product performance
Coordinates the development of advertising, market
research, pricing and distribution policies to achieve brand/product goals and
targets
Develop and execute brand plans
Requirements
Similar Experience in Perfumes/Cosmetics/Personal Care
Experience of working in Pakistan market would be beneficial


FMCG / Foods / Beverages

Desired Candidate Profile


Keywords

Market Research Marketing Support Packaging Cosmetics Product Life Cycle Promotional Strategies Marketing Research Marketing Planning Sales Forecasting Market Survey

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Client of Archer and Bull


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