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Brand Marketing Manager Gulf - FreeStyle Libre

Abbott Laboratories

5 - 8 years United Arab Emirates - United Arab Emirates

Any Nationality

, Posted on May 15, 2018 1 Opening

Job Description

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Brand Marketing Manager Gulf FreeStyle Libre:
•Will lead the marketing efforts for Abbott Diabetes Care solutions and related professional services across gulf region

Will be responsible for building the Brand plan, focusing on the patient journey, creating the customer need and helping to define their decision criteria and utilizing the customer assessment to develop strategies and solutions for Freestyle Libre to differentiate and create value for the overall Abbott Solution

The candidate will need to be able to develop customer benefit metrics and articulate the value of the Abbott solution to multiple levels of Abbott s customer s organizations

Will work with all levels of the sales organization to plan and build strategies for positioning optimum solutions

Will be accountable for meeting marketing goals within allocated promo budget

Will work closely with ADC regional marketing and local sales team to protect and maintain and grow the ADC business

Build sustainable customer relationship and leverage them to drive profitable new business

Analyze impact of market trends and factors on customers

Comprehend customer needs/requirements to best position Abbott s solutions

Actively present Abbott solutions value propositions to customers through presentations, on-site and off-site system demonstrations/evaluations

Provide regular training for field team to ensure their high competency

Will develop engaging discussions with the customer to gain insights and become a trustable consulting partner

Responsible for representing Abbott and their products in a professional, forthright and ethical manner and within corporate guidelines

Enthusiasm, strong interpersonal and motivational skills; scalable to future assignments

Additional Job Description:

Minimum 5-8 years sales and marketing experience

Strong commercial experience, commercially driven

Strong solution selling and relationship building skills

High ability to work in cross-functional teams

Excellent verbal and written communication skills

English fluency is a must

The position, based in Dubai, UAE will support all Gulf region, therefore a willingness to travel extensively is a requirement

The position will be reporting to Gulf Business Unit Manager
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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Industry Type : Medical / Healthcare / Diagnostics / Medical Devices
Functional Area : Marketing / Brand Management / Marketing Research / Digital Marketing


Customer relationship Consulting Relationship building English Email professional services Written communication Solution selling Brand marketing Local sales

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Abbott Laboratories

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