Brand & Product Marketing Lead - Premium & Luxury Paints (GCC) Berger Paints Emirates Ltd. Co.LLC

Job Description

Roles & Responsibilities

Desired Candidate Profile

1. Insight Mining:

• Conduct structured studies of consumers, influencers, and competitors to identify product gaps and market opportunities.
• Translate insights into actionable briefs for new product development and category enhancements.
• Partner with Technology and Unit Marketing teams to refine, validate, and roll out product improvements and innovations.

2. Campaign Planning & Brand Building:

• Lead annual and quarterly campaign planning across Interiors, Exteriors, and Textures product categories.
• Drive regional brand storytelling and campaign execution across GCC through ATL/BTL, in-shop visibility, and digital activations.
• Develop and deploy toolkits, content decks, and in-shop collaterals to ensure unified messaging.

3. Category Establishment & Proposition Development:

• Define differentiated propositions for premium and luxury paints and designer finishes.
• Develop go-to-market frameworks and onboarding modules for unit teams to ensure readiness across GCC.
• Strengthen brand architecture with clear role articulation across product ladders.

4. Influencer & Contractor Engagement:

• Design and implement structured engagement programs with contractors, applicators, and influencers to drive advocacy and recommendation.
• Develop loyalty programs, retail activations, and demo formats to influence purchase decisions.
• Partner with influencers to amplify brand narratives across retail and digital ecosystems.

5. Cross-Functional Collaboration:

• Collaborate with Sales, R&D, Technology, Retailing, and Digital Marketing teams to ensure execution excellence.
• Work with central and unit marketing teams for aligned category campaigns.
• Partner with media, creative, and digital agencies to deliver impactful rollouts.

6. Capability Building:

• Conduct structured training programs for Sales and Marketing teams across GCC.
• Equip frontline teams with simplified collaterals, product demo tools, and reference kits.
• Ensure retail readiness through effective content deployment and adoption tracking.

Prerequisite Qualifications:

• MBA in Marketing from a premier Tier 1B school.
• Minimum 4–6 years of experience in brand management or product marketing, preferably in paints, coatings, or consumer goods.
• GCC market experience strongly preferred, with understanding of contractor-driven categories and retail activations.
• Proficiency in English (mandatory); Arabic proficiency is desirable.
• Valid UAE Driving License and vehicle is advantageous.
• Available for immediate commence will be given preference.

Functional Competencies:

• Product development and product management.
• Insight mining and brand communication.
• Campaign planning and execution (ATL, BTL, Digital).
• Strong analytical skills and data management.
• Stakeholder engagement and cross-functional collaboration.
• Contractor/influencer engagement and retail activation.

Behavioral Competencies:

• Ability to influence and align diverse stakeholders.
• Entrepreneurial mindset with accountability for outcomes.
• Adaptability to GCC cultural and business nuances.
• Ability to navigate multi-country dynamics in the GCC.
• Strong execution discipline with measurable business impact.