Brand Strategist
Client of RecruitMe Plus
Employer Active
Posted 10 hrs ago
Send me Jobs like this
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities
- Brand Positioning & Strategy
- Develop clear brand frameworks, tone of voice, and visual identity guidelines across all brands.
- Identify target audiences and define positioning strategies to enhance brand equity.
- Lead market and consumer insights research to guide brand direction.
- Campaign Development & Planning
- Partner with creative, operations, and marketing teams to design integrated campaigns that align with brand purpose and business goals.
- Ensure consistent storytelling across digital, social, PR, and in-store touchpoints.
- Analyse performance metrics and translate insights into actionable improvements.
- Innovation & Brand Growth
- Support new concept creation and brand refresh initiatives from ideation to launch.
- Benchmark against industry trends and global best practices in hospitality, lifestyle, and F&B.
- Collaboration & Leadership
- Work closely with the Head of Marketing, Creative, and Operations teams to align strategy with commercial outcomes.
- Guide creative direction and ensure execution stays true to brand DNA.
- Community & Cultural Relevance
- Foster connections with partners, influencers, and communities that reinforce the brand ethos.
- Ensure brand activities remain locally relevant yet globally aspirational.
Desired Candidate Profile
Qualifications & Requirements
- Bachelors degree in Marketing, Communications, Branding, or related field (Masters is a plus).
- 6-8 years experience in brand strategy, preferably in F&B, lifestyle, or hospitality sectors.
- Proven experience developing multi-brand or lifestyle concepts.
- Strong analytical mindset paired with creative storytelling skills.
- Excellent communication, presentation, and project management abilities.
- Deep understanding of regional market dynamics and youth-driven culture in the UAE/GCC.
Personality Fit
A visionary thinker with an eye for detail and a passion for storytelling. You're curious, culturally aware, and thrive in a fast-paced environment where creativity meets strategy.
Company Industry
Department / Functional Area
Keywords
Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com