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Branding Specialist | ( Female Only )

Saudi Telecom Company

4 - 5 years Eastern Province - Saudi Arabia

Bachelor of Business Administration(Management). Any Nationality


, Posted on April 9, 2018 1 Opening

Job Description

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Jobs at this level are responsible for ensuring effective Marketing & Corporate Communication services are provided to the business by undertaking activities such as
supervision of collation of market and customer requirements data, assisting in the design of various marketing initiatives and supervising document management. Also, they are responsible for assisting in the design and implementation of communication campaigns, as directed by the immediate seniors.
Core Responsibilities
• Assists in implementing brand guardianship mechanism to ensure proper adherence to brand strategy and guidelines by all sectors and at group level, under the guidance of immediate senior.
• Assists in conducting brand image surveys to monitor and analyze STC brand performance and health metrics (awareness, equity, consumer diagnostics, brand perception etc.), under the guidance of immediate senior.
• Trains and offers effective support to build brand champions across STC, in order to ensure effective knowledge transfer of advertising and branding policies and enhance adaptability to established guidelines.
• Supervises consolidation of Marketing and Corporate Communication material (such as published marketing material, policy and guideline documents, competitor intelligence documents, benchmark data) and coordinates with the Document Management Department to update the database on a regular basis.
• Reviews technical reports related to marketing and corporate communications and forwards these to seniors, for analysis.
• Manages and centralizes all Intellectual Properties (IPs) developed or acquired through corporate communication activities (brand imagery and copyrights from advertising campaigns including TV, software licenses or database accesses, etc.).
• Implements brand guardianship processes, procedures and ensures effective adherence to guidelines.
Qualifications/
Certification
Bachelor s degree in Business
Administration/Marketing/Public Relations/Digital Marketing
Years of Experience
A minimum of 4 years of relevant experience.
Nature of Experience
Prior experience in corporate
branding, brand communication, brand architecture.
Desired Skills & Knowledge
Advanced proficiency in data collection and analysis
Intermediate proficiency in business acumen
Intermediate proficiency in marketing processes design
Intermediate proficiency in relevant software/marketing tools
Advanced proficiency in English language
Intermediate proficiency in report writing


Industry Type : Telecom / ISP
Functional Area : Marketing / Brand Management / Marketing Research / Digital Marketing

Keywords

Corporate Communication Relations Brand Management Digital Marketing Data Collection Corporate Branding Tools Ips Document Management

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Saudi Telecom Company


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