BTL Marketing Specialist
Arakkal Gold & Diamonds LLC
Posted 30+ days ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Develop and implement BTL marketing strategies tailored to the jewellery market.
Plan and execute promotional events, product launches, and in-store activations to brand awareness.
Collaborate with sales teams to create sales support materials and tools that align with marketing efforts.
Design and coordinate direct marketing campaigns to engage potential customers effectively.
Conduct market research to identify trends, customer preferences, and competitive positioning in the jewellery industry.
Analyse campaign performance metrics and prepare reports to measure effectiveness and ROI of marketing initiatives.
Manage relationships with external vendors, agencies, and partners involved in BTL marketing activities.
Desired Candidate Profile
The ideal candidate will possess a deep understanding of the jewellery market and customer preferences, enabling them to design targeted experiences that capture attention and foster loyalty. Strong analytical skills will be essential for measuring the success of initiatives and adapting strategies accordingly.
Requirements
Bachelor s degree in Marketing, Business Administration, or a related field.
Proven experience in BTL marketing, preferably within the jewellery or luxury goods sector.
Strong understanding of consumer behaviour and market trends related to jewellery and luxury items.
Excellent communication and interpersonal skills to effectively engage with customers and partners.
Creative thinking and problem-solving abilities to develop compelling marketing strategies.
understanding the BTL marketing trends and analytics to track and improve performance.
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
Company Industry
Department / Functional Area
Keywords
- BTL Marketing Specialist
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Arakkal Gold & Diamonds LLC
https://arakkalgoldanddiamonds.com/jobs/btl-marketing-specialist/
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