Business Messaging Marketing Lead
Meta
Employer Active
Posted on 10 Nov
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Experience
10 - 15 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Develop and refine a comprehensive marketing strategy for business messaging across EMEA, aligning with global marketing objectives and regional business priorities
Drive marketing initiatives across the funnel: manage the development and execution of integrated marketing campaigns, including content marketing, demand generation, product launches, events, and sales enablement materials, to drive awareness, consideration, and adoption among enterprise clients
Establish clear KPIs and metrics for all marketing activities, regularly track performance, and hold the team accountable for achieving ambitious targets. Optimize strategies based on data-driven insights
Work closely with product, sales, partnerships, and communication teams to ensure consistent messaging, effective go-to-market strategies, and seamless customer journeys
Stay abreast of industry trends, competitor activities, and emerging technologies in enterprise communication and AI. Position Meta as a thought leader in the space through strategic content and engagement
Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic objectives
Desired Candidate Profile
Bachelor's degree in Marketing, Business, or a related field
10+ years of experience in enterprise marketing with a focus on B2B software, SaaS, or technology solutions
Demonstrated experience developing and executing successful enterprise marketing strategies that have demonstrated experience of significant business growth
Understanding of enterprise sales cycles and the unique challenges of marketing to large organizations
Proven communication, presentation, and demonstrated experience working effectively, with the experience to influence and collaborate effectively with wide-ranging stakeholders
Analytical skills and a data-driven approach to decision-making
Experience with marketing business messaging platforms, AI solutions, or similar communication technologies
Familiarity with Meta's products and ecosystem, including ads
Proven experience thriving in a productive, ambiguous, and rapidly evolving environment
Evidence exploring the potential of AI and messaging to transform business communication and customer experiences
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Business Messaging Marketing Lead
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