Business Unit Head

Niceone

Role Overview

As the Business Unit Head - Cosmetics categories -, you will drive the strategic direction, commercial growth, and operational excellence for make-up, lenses, and nails categories. You will own the P&L, optimize product assortment and inventory, lead a high-performing team, and collaborate closely with cross-functional departments to ensure seamless execution and exceptional customer experience.

Key Responsibilities

• P&L Ownership: Full profit & loss responsibility for the cosmetics business unit.
• Strategy & Planning: Develop and execute a robust strategy for cosmetics categories to drive growth, profitability, and market leadership.
• Category Management: Manage product assortment, including launching new products and retiring underperforming SKUs based on market and customer data.
• Inventory & Availability: Ensure optimal inventory management and product availability, working closely with Supply Chain and Planning teams to minimize stockouts and excess stock.
• Partnerships & Negotiations: Lead supplier and brand negotiations, securing differentiated e-commerce partnerships and innovative product offerings.
• Pricing & Promotions: Define pricing strategy and promotional activities to maximize competitiveness and profitability.
• Digital Merchandising: Collaborate with UX/UI, product, and content teams to deliver best-in-class online category presentation and merchandising.
• Business Analytics: Monitor KPIs, customer insights, and market trends to inform strategy and identify growth opportunities.
• Budgeting & Financial Management: Lead annual planning, budgeting, and performance reviews aligned with commercial goals and financial targets.
• Cross-Functional Collaboration: Partner with Marketing, Supply Chain, Tech, Finance, and Customer Care teams to ensure smooth execution and unified customer experience.
• Trend & Competitor Analysis: Stay abreast of market and digital trends to adapt and future-proof the business unit strategy.
• Team Leadership: Build, mentor, and inspire a high-performing team dedicated to exceeding customer expectations.

Key Requirements

• Bachelor s degree in Marketing, Business Administration, Digital Commerce, or a related field.
• 6 10 years experience in e-commerce and/or beauty consumer goods, with at least 3 years in senior leadership or business unit roles.
• Demonstrated expertise in digital category management, inventory control, commercial analytics, and supplier negotiations.
• High proficiency in Excel and digital analytics tools such as Google Analytics, Power BI, or equivalent.
• Strong commercial, strategic, and decision-making skills.
• Full professional fluency in Arabic and English.
• Ability to work effectively in a fast-paced, cross-functional digital environment.

Professional Competencies

• Strategic, data-driven, and results-oriented mindset.
• Excellent organizational and project management skills.
• Strong leadership with a focus on team development and empowerment.
• Customer-centric approach with entrepreneurial drive.
• Effective communicator and collaborator across levels and functions.