Campaign Data Operations Specialist

Pens.com

You assist and directly interact with marketing team with various related projects, including but not limited to direct mail campaign selections, adhoc analyses and more.

• You optimize marketing campaigns by leveraging machine learning models to target the right customers/prospects and maximize marketing campaigns ROI.
• You work closely with our Marketing managers and proactively make recommendations on the direct mail campaign selections.
• You constantly monitor machine learning models quality provided by Data Science team and always propose ideas on how to improve those models.
• You know our marketing data.
• You collaborate with Senior Marketing analysts on process improvement for their areas of responsibility to automate tasks and ensure greater accuracy.
• You document and maintain the Campaign Operations Specialist procedures and guidelines

u>REQUIRED KNOWLEDGE/SKILLS/ABILITIES:

• A good level of the English language.
• High proficiency in Python programming. Other languages such as SQL server and Snowflake are a plus.
• Good proficiency in Excel
• Excellent analytical and problem-solving skills
• Attention to detail and a strong commitment to data accuracy and quality.
• Cross functional support (ad hoc) with Marketing agents
• Strong understanding of business needs
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and priorities.
• Good proficiency in writing & speaking the English language.
• Motivated and energetic at completing tasks and learning new tasks.
• Ability to meet deadlines.
• Knowledge of the reporting systems Looker is a plus
• Direct mail or Marketing experience is a plus.
• Familiarity with cloud computing platforms like AWS (optional)