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Category Channel Sales Development Manager - CPW


Posted on February 13, 2020

3 - 4 years Cairo - Egypt

Bachelor of Business Administration(Management). Any Nationality

Opening 01

Job Description

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Position Summary
To adapt category strategies to country needs and drive/manage them across channels/customers and follow through on the execution of category/brand plans to achieve set KPIs.
A day in the life of...
• Responsible to ensure that category volume/value and RIG are achieved by country within category allocated budgets
• Translate Market category & brand objectives into country/channel category objectives in coordination with the sales teams while understanding and analyzing the ICP Process: Situation Analysis, Creating Winning Channel Activations and Objectives, Strategy, Tactics and Activities (OSTA)
• Define and help maintain the core range distribution and merchandizing guidelines by channel. Analyze and recommend action plans, when needed, on numeric distribution, weighted distribution, core range, planograms.
• Ensure efficient implementation & evaluation of POS Material at point of purchase based on picture of success and merchandising guidelines in alignment with the sales team (Quantities & Timelines) and the effective utilization of POS Material according to trade plans.
• Lead and execute regional activities and country specific promotional process per category based on regional and local promo SOP (Defining objectives, briefing, coordinating the implementation and Pre/Post evaluation of all promotions)
• Responsible to conduct market visits in the country across all channels focusing on POP drivers, shelf life, competitor activities. Based on shopper observation, recommend actionable in store solutions within the trade channels.
• Lead the MSR process at country level and participate in the Monthly Business Planning Cycle (MBPC) meetings
• Ensure effective new product launches and/or line extensions on a country level through the implementation plan and organizing category roadshows/ presentations for the sales teams
• CCSDM is jointly responsible (with the Brand Manager) for defining and optimizing Delegated PFME strategy and allocation, annual budgets and investment, accountable for tracking and maintaining spending.
job requirements
More than 3 years
Not Specified at least
FMCG Food Services/Restaurants/Catering

FMCG / Foods / Beverages

Sales / Business Development

Desired Candidate Profile

Bachelor s Degree in Business Administration or any related field
• 3 commercial experience
• Previous experience in sales
• Good communication skills
• Excellent English Language


Category Channel Sales Development Manager - CPW


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