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Category Manager

Corona

Posted on February 26, 2019

8 - 9 years Giza - Egypt

Egyptian

Opening 01

Job Description

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Building annual marketing plan and set marketing objectives & strategy with marketing manager and other marketing functions.
Lead brand management team to achieve marketing objectives and strategies.
Lead new product development plans in cooperation with other functions (R&D-Manufacturing Supply chain Sales & finance).
Ensure implementation of marketing activities as per the annual planning (new product development, social media, marketing research, consumer & trade promotions, POSM, direct marketing activities) to assure attainment of market share, sales, and margin.
Conduct regular field visit to monitor and control the execution of the planned activities.
Collect and analyse the sales and distribution data by trade channel and area in comparison with the set budget.
Recommend counteractive actions on unexpected activities or developments done by key players in the market.
Evaluate changes in product positioning will impact sales, volumes, expenses and profitability
Plan, implement marketing research activities in cooperation with research agencies to achieve business objectives.
Track brands and projects budgeted expenses and ensure successful achievement.
Prepare brand reviews and periodical reports with planned and implemented activities with a clear analysis on the category.
Maintain a high level of motivation environment with brand management team.
Work with social media, advertising agencies to develop new products support, execute social media campaigns, defined promotions to reach set goals in line with budgetary limits.
Ensure contact with different media companies and assist in the set-up of the plans related to each market
Communicate and train the sales team / trade marketing team on new product development & plan o-gram implementation.
Develop key account promotional activities and participate in the customer s events/bonanzas/sale festiva


FMCG / Foods / Beverages

Merchandising & Planning / Category Management

Keywords

Category Manager

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Corona


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