CEO - B2C Fit Out Designsmith Interior Works LLC

To lead the B2C Fit-Out entity as a full profit center, delivering annual revenue, margin growth, cash-flow discipline, project execution excellence, client satisfaction, governance compliance, and people development—fully aligned with the Designsmith Governance Framework and long-term scaling roadmap.

A. Entity Leadership & P&L Performance

• Deliver approved annual revenue, gross margin, EBITDA, and cash-flow targets.
• Lead the entity’s operational, commercial, and financial performance.
• Ensure predictable and stable monthly and quarterly performance outcomes.

B. Strategy, Capacity & Growth

• Review entity performance and propose continuous improvement initiatives.
• Participate in pipeline planning, resource forecasting, and capacity planning.
• Drive innovation, efficiency, and tactical execution strategies to scale the entity.
• Uphold and promote brand value, reputation, and market positioning.
• Ensure full compliance with approved annual budget and business plan.

C. Project Delivery Excellence

• Ensure all projects meet KPIs across Time, Cost, Quality, Client Satisfaction, and HSE.
• Promote structured planning, documentation, and execution discipline.
• Resolve project escalations promptly while maintaining strong client communication.
• Ensure project delivery adheres to all local authorities’ laws and regulations.

D. Commercial & Cash Flow Discipline

• Strengthen billing accuracy, timely invoicing, and robust collections.
• Ensure proactive management of variations, claims, and commercial risks.
• Monitor project and entity profitability, driving cost control and efficiency measures.

E. Governance, Compliance & DOA

• Operate strictly within the Delegation of Authority and Governance Framework.
• Ensure full adherence to SOPs, processes, documentation standards, and controls.
• Maintain accurate ERP data, reporting, and audit-ready documentation.
• Benchmark and implement best governance practices across the entity.
• Drive initiatives to obtain relevant international certifications.

F. People Leadership & Culture

• Achieve optimal productivity, efficiency, and workforce effectiveness.
• Support talent planning, retention, succession, and performance management.
• Promote and reinforce People & Culture policies and procedures.
• Role model Designsmith’s Core Values and Code of Conduct at all times.

G. Stakeholder & Client Management

• Strengthen relationships with clients, driving repeat business and referrals.
• Maintain effective coordination with consultants, PMCs, authorities, and partners.
• Align internal stakeholders (Joinery, MEP, Facilities, Finance, P&C, Project Controls) for seamless execution.

H. Technology & Innovation

• Identify manual or fragmented processes and drive automation and standardization.
• Promote tech initiatives that support digital transformation and data-driven decision-making.