Chief Marketing Officer
Client of Hire Lebanese
Employer Active
Posted on 30 Oct
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Experience
5 - 7 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Develop and execute a comprehensive marketing strategy to grow active users, transactions, and revenue.
Coordinate with the executive team to define the company s brand positioning, vision, and customer experience.
Lead market expansion strategies
Brand & Communications
Build and evolve a strong, trusted, and differentiated e-wallet brand.
Oversee all marketing communications advertising, PR, content, and digital presence.
Manage crisis communications and ensure compliance with regulatory communication standards in fintech.
Growth & Performance Marketing
Own user acquisition and lifecycle marketing across all digital and offline channels.
Develop and optimize campaigns for customer acquisition, activation, retention, and reactivation.
Lead performance marketing initiatives
Product Marketing
Collaborate with product and engineering teams to define product positioning, launch strategies, and user education campaigns.
Use data-driven insights to inform product improvements and feature adoption strategies.
Customer Insights & Analytics
Build a deep understanding of customer segments, behavior, and motivations through research and data analytics.
Use analytics to guide marketing investment decisions.
Partnerships & Ecosystem Growth
Drive co-marketing opportunities with merchants, financial institutions, telecoms, and other ecosystem partners.
Strengthen relationships with regulators and industry associations through brand credibility and responsible marketing.
Leadership & Team Development
Build and mentor a world-class marketing team, covering growth, brand, creative, and analytics.
Foster a culture of innovation, experimentation, and accountability.
Desired Candidate Profile
- 8+ years of marketing experience, with at least 5 years in a leadership role (preferably in fintech, digital payments, or consumer tech).
- Proven track record in driving user growth and engagement for digital financial products or mobile apps.
- Strong understanding of digital channels, performance marketing, CRM, and lifecycle marketing.
- Experience in brand building, communications, and partnership marketing.
- Data-driven decision-maker with solid analytical and financial acumen.
- Excellent leadership, communication, and stakeholder management skills.
- Bachelor s degree in Marketing, Business, or related field; MBA preferred.
Company Industry
- Recruitment
- Placement Firm
- Executive Search
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Chief Marketing Officer
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Client of Hire Lebanese