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CME(B2B) - Digital Marketing Specialist

Canon Emirates

Posted on November 15, 2019

4 - 5 years Dubai - United Arab Emirates

Any Graduation. Any Nationality

Opening 01

Job Description

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• To develop and initiate strategic/programmatic 'always on' campaigns, through internal/external collaboration, to ensure that business targets are appropriately met. The strategic Campaigns should build reputation, generate demand and leads and provide the right sales enablement content and asset.
• Create, develop and execute customer base direct marketing campaigns aligned to the wider marketing strategy and plans. Delivered via the marketing automation platform. Support the local entities in local CRM campaign planning and creation.
• Driving and implementing in local markets complex integrated marketing campaigns with a high level of digital integration.
What we give
With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
• Defines and executes marketing campaigns and plays a leadership role in managing daily initiatives.
• Controls budgets in both the planning and execution process of a campaign; solves problems in the execution of campaigns and maximize the ROI.
• Evaluates online advertisement campaign performance, analyzes the media landscape and delivers new approaches and programs to streamline advertisement channels.
• Builds strategic partnerships with external media vendors to expand advertising opportunities while considering the timelines and budgets.
• Working with stakeholders and utilizing customer insight to create campaign briefs with clear campaign objectives and KPIs.
• Define target segments of signed up customers, deploy relevant content, from content strategy, customer journey, channel strategy and necessary testing requirements.
• Evaluate and communicate results of campaigns and other marketing activities
• Define and develop the automated (trigger) customer communications according to the agreed CRM customer journeys.
• Driving and implementing in local markets complex integrated marketing campaigns with a high level of digital integration.
• Lead and facilitate technically demanding projects, through to a successful and profitable conclusion.
• Embed and activate DLG campaigns in the different Sales Channels, empowering Sales professionals with the right Campaign and related Sales Enablement content.
• Work with European Campaign and Demand & Lead Generation Team to accurately estimate time required to deliver projects
Coordinate and drive specialist development and activation teams to understand program requirements and translate them in to tangible demand generation solutions
KPI s:
• Digital Marketing Plan
• No. of Campaigns
• No. of MQL
• Sales Revenue
• Digital Contents
• Monthly reporting & Review
• Digital Marketing Spend/ROI
• B2B team development
What we ask
We need people who can achieve the exceptional by working collaboratively, who have the courage to risk new ways of doing things and the ability to see the world the way their customers see it. We're looking for creative problem-solvers like you, someone who can ensure Canon stays ahead in an ever-changing world.
• Drive and multitasking skills combined with a high level of personal integrity and tact
• High attention to detail and a concern for accuracy in work.
• Ability to carry out the role within set deadlines.
• Effective communication skills to a high level with individuals at all levels.
You will need
• B2B Knowledge
• 4+ years of experience in a similar role
• Superior communication in written and spoken English and Arabic.
• Advanced MS Office, particularly Excel and Power Point (Essential).
Further Information
• Able to work on own initiative and in a team environment.
• Ability to meet deadlines and prioritise workload effectively.
• Flexibility to adapt to the changing demands of the role.
• A high level of accuracy to provide relevant/timely information.
• Ability to establish trust and credibility within the organisation
Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that s strong, ambitious and considerate, where people do great things together. You can expect the exceptional and achieve the exceptional, with the world's best imaging company.
Expect the Exceptional.


Printing / Packaging

Keywords

CME(B2B) - Digital Marketing Specialist

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Canon Emirates




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