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Communications Leader SAUDI & Bahrain

General Electric

Posted on November 18, 2019

10 - 15 years Riyadh - Saudi Arabia

Any Graduation. Any Nationality

Opening 01

Job Description

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Role Summary: The position holder will lead GE s Communications for Saudi Arabia & Bahrain. He or she will be responsible for developing and executing a strategic communications plan to promote GE as a leading partner in progress supporting national economic growth agendas; protecting and enhancing the GE brand, and supporting GE commercial business activities.
Essential Responsibilities: External Communications
Develop and implement a reputation-building plan for GE in Saudi Arabia & Bahrain aimed at achieving the desired positioning ensuring comprehensive awareness and understanding of reputational related opportunities and threats
Support the Saudi & Bahrain leadership team in external speaking & media engagements by developing speaking platforms & creating differentiated messaging & proof points.
Provide communications counsel to both the GE Saudi & Bahrain President & CEO, along with other members of the leadership team, in their media appearances. Coordinate briefing documents for executive engagement with public stakeholders.
Raise GE s local profile as a technology leader; secure a favorable share-of-voice relative to competitors
Formulate & execute a relationship-based engagement plan with key editorial staff
Oversee processes, procedures & practices for managing media relations activities in Saudi & Bahrain to ensure consistent, compelling & compliant messaging in support of business / brand objectives.
Advocate for GE s leadership, technology, innovation, localization & partnerships to media & their key influencers.
Partner in identifying & assessing local / business emerging issues & developing crisis communications plans for potential significant threats to the GE brand. Maintain issues heat map.
Coordinate as appropriate with the regional & global corporate communications teams & ensure alignment, integrated messaging & execution of GE campaigns & thought leadership platforms.
Identify opportunities to increase the visibility of Saudi & Bahrain senior executives by developing communications strategies & platforms to gain broader media exposure
Provide recommendations on strategic speaking opportunities at leading forums relevant to GE
Write & edit op-eds, speeches, presentations, talking points & other communications materials for the Saudi & Bahrain President & CEO, as well as relevant senior executives
Manage relevant agency relationships & build on monthly, quarterly & annual metrics.
Complete management and oversight of Saudi & Bahrain communications budget.
Social Media
Manage local market & business specific social media presence. Lead digital media strategy, leveraging organic growth channels to engage with customers & key stakeholders
Oversee integrated creative content strategy for external positioning & storytelling
Define long-term scope & growth patterns across social channels for SAUDI & Bahrain
Evolve the presence of market & business leadership on GE s channels
Define opportunities for business specific social media campaigns, with specific ROI metrics
Drive improvement best practices/new approaches to increase communications impact & effectiveness
Internal / Culture Communications
Lead internal communications planning & deployment for Saudi & Bahrain. Manage internal communications channel & rhythm, tracking ROI to ensure the best engagement mechanisms. Partner with HR to deliver an employee engagement program to create awareness, celebrate wins & drive GE culture.
Be a strategic & trusted communications partner to leadership teams, providing guidance on complex, sensitive & business critical priorities, to enable an aligned & winning culture through a transparent & contemporized communications approach, as well as provide counsel on when & critically, when not to communicate
Support executive communications: developing messaging; writing; directing webcasts/webchats; video production; planning & executing all-employee & function meetings, etc.
Support leaders with technology & product messages to empower & inspire employees
Partner across businesses to ensure messaging & communications tools & materials are aligned
Support the internal content & platform strategy for communications

Desired Candidate Profile

Undergraduate and/ or graduate degree in related subject(s)
Must have excellent level of spoken and written Arabic and English
Minimum 10-15 years of experience in a combination of corporate communications, journalism & agency experience with a focus across communications sub-functions external, internal / culture, social media within an organization or complex global business, recognized for its successful strategies in communications
Proven track record of delivering on a recognized, contemporary communications strategy in support of business objectives, including digital & social media
Excellent news judgment, with understanding of what makes winning news stories for multiple, diverse audiences. Has developed strong media contacts & experience working with multiple countries.
Experience in crisis communications and management
Demonstrated strength in building relationships with traditional & non-traditional media, & ability to drive a consistent message through diverse channels
Ability to understand & communicate complex business, legal, regulatory & technical issues
Demonstrated experience briefing executives & facilitating top-tier media interviews
Creative, thoughtful, persuasive storyteller. Ability to take a stand, push back, appropriately argue for company position, and disagree without being disagreeable.
Desired Characteristics: Must have proven ability in:
Building excellent working relationships within a matrix environment, at all levels of the organization
Cultivating, building and mobilizing networks of advocates/ allies both inside and outside the organization
Prioritizing multiple tasks, and laying out clear, logical and implementable game plans that are linked to business outcomes
Coping with pressure, multiple/ shifting deadlines and pivoting as required in an often uncertain and ambiguous environment
Leading diverse, senior teams in both physical and virtual environments and working seamlessly across multiple time zones
Advanced communication and presentation skills - both written and verbal
Dealing effectively with people and work with professional sensitivity in diverse, multicultural and multinational teams
Lead, influence, motivate, coach and inspire others at all levels of the organization
Must be willing, able and flexible to travel inside and outside Saudi Arabia when necessary


Communications Leader SAUDI & Bahrain


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General Electric

GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE s mission and deliver for our customers. www.ge.com Additional Locations: Saudi Arabia;Riyadh;
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