, Posted on May 16, 2018
Partner with business leadership to manage branding, product or services promotion, and to provide functional expertise. Participate in long-term plans, and contribute to the overall business strategy. Drive customer communications program success in areas of marketing communications, digital communications & events mgmt. Seasoned expertise in a field comprising of different approaches, methodologies, techniques & processes. Communicates solutions in own Function with impact on other Functions.
External Communications Support the NEA leadership team in external speaking & media engagements by developing speaking platforms & creating differentiated messaging & proof points Provide communications counsel to both the NEA President & CEO, along with other members of the leadership team, in their media appearances. Coordinate briefing documents for executive engagement with public stakeholders. Raise GE s local profile as a digital industrial company; secure a leading, favorable share-of-voice relative to competitors. Formulate & execute a relationship-based communications plan with key editorial staff. Oversee processes, procedures & practices for managing media relations activities in NEA to ensure consistent, compelling & compliant messaging in support of business Partner in identifying & assessing local / business emerging issues & developing crisis communications plans for potential significant threats to the GE brand. Maintain issues heat map. Coordinate with the corporate communications team & ensure alignment, integrated messaging & execution of GE campaigns & thought leadership platforms such as the industrial internet, advanced manufacturing, infrastructure financing, & the importance of innovation. Identify opportunities to increase the visibility of NEA senior executives by developing communications strategies & platforms to gain broader media exposure telling a One GE story. Provide recommendations on strategic speaking opportunities at leading forums relevant to GE. Write & edit op-eds, speeches, presentations, talking points & other communications materials for the NEA President & CEO, as well as relevant senior Manage relevant agency relationships & build on monthly, quarterly & annual metrics.Social Media Oversee integrated creative content strategy for external positioning & storytelling. Define long-term scope & growth patterns across social channels for NEA. Evolve the presence of market & business leadership on GE s channels.Internal / Culture Communications Lead communications planning & deployment for NEA. Manage internal communications channel & rhythm, tracking ROI to ensure the best engagement mechanisms. Partner with HR to deliver an employee engagement program to create awareness, celebrate wins & drive GE culture. Be a strategic & trusted communications partner to leadership teams, providing guidance on complex, sensitive & business critical priorities, to enable an aligned & winning culture through a transparent & contemporized communications approach, as well as provide counsel on when & critically, when not to communicate. Support executive communications: developing messaging; writing; directing webcasts/webchats; video production; planning & executing all-employee & function meetings, etc. Support leaders with technology & product messages to empower & inspire employees. Partner across businesses to ensure messaging & communications tools & materials are aligned. Support the internal content & platform strategy for communications locally, regionally & globally. Promote & seek opportunities to elevate NEA stories to the Corporate level.Public Relations Leader : Support the MENAT Communications in driving unique & impactful content for regional markets. Work with regional partners to support awareness of GE s unique selling proposition through thought leadership pieces, speaking opportunities, interviews and partnerships. Develop, implement & recommend media relations campaigns & journalist management approach. Effectively mine & create news stories & article content, in addition to the press release cycle. Coordinate with regional teams to support the identification & assessment of key issues. Support the alignment of the regional communications team on crisis communications plans.
Industry Type :
Power Generation / Power Distribution / Energy / Nuclear Energy
Functional Area :
Marketing / Brand Management / Marketing Research / Digital Marketing
Desired Candidate Profile
Bachelor s degree. 8-12 years in a combination of corporate communications, journalism & agency experience with a focus across communications sub-functions external, internal / culture, social media within an organization or complex global business, recognized for its successful strategies in communications. Proven track record of delivering on a recognized, contemporary communications strategy in support of business objectives, including digital & social media. Excellent news judgment, with understanding of what makes winning news stories for multiple, diverse audiences. Strong media contacts & experience working with multiple countries Experience in crisis communications and management. Demonstrated strength in building relationships with traditional & non-traditional media, & ability to drive a consistent message through diverse channels. Ability to understand & communicate complex business, legal, regulatory & technical issues. Demonstrated experience briefing executives & facilitating top-tier media interviews. Outstanding written & verbal communications skills. Creative, thoughtful, persuasive storyteller. Ability to take a stand, push back, appropriately argue for company position, and disagree without being disagreeable.
Team player; ability to work independently & manage multiple projects in a fast-paced environment. Ability to work under pressure. Detail oriented, self-starter, energetic & able to thrive in an environment of rapid change. Keen interpersonal skills, strong executive presence & experience working with senior leadership. Ability to build effective internal relationships in a highly matrixed global environment & earn the respect & trust of colleagues. Business acumen & external focus, curiosity & creativity. Willingness & flexibility to travel when necessary.
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