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Communications Specialist- Arab Regional Payment System (ARPS)

Arab Monetary Fund

Posted on April 12, 2019

5 - 6 years Abu Dhabi - United Arab Emirates

Bachelor of Arts(Any, Communication, Other, PR/Advertising). Any Nationality

Opening 01

Job Description

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As the implementation phase of the Arab Regional Payment System (ARPS) project picks up momentum, we are looking for a responsible Communications Specialist to join our founding team. Duties of the Communications Specialist include planning, implementing and managing all media & public relations, content creation and digital activities for the ARPS’ project. This position will report to ARPS Project Director.

In this context, the following sections detail the main qualifications, skills and responsibilities related to this position:

Job Responsibilities


Oversee and hold accountability for the overall communications operations
Develop annual Communication Plan across digital, PR and campaign streams to govern ARPS public relations and media interaction activities in coordination with ARPS Leadership
Manage agency selection process including reviewing and evaluation of proposals and assisting ARPS Leadership Team in selecting and approving PR & Communication and other supporting outlets/ agencies
Assist in the execution of ARPS media activities in coordination with external strategic communications partners agencies and the Arab Monetary Fund (AMF)
Continuously measure and evaluate all communication management and execution processes strive for cost effectiveness and continuous improvement
Perform any other related office administration functions and tasks as assigned

PR & Media

Manage relationships with and performance of media, PR & Communication and other relevant agency partners
Contribute to the identification of opportunities for continuous improvement of section systems, processes and practices taking into account international best practice, improvement of business processes, cost reduction and productivity improvement
Develop professional relationships with local and international newspapers, television channels and other media communications partners
Maintain a database of journalists and media representatives locally and internationally and ensure regular updating of the database
Identify, buy and oversee media buying process including advertising
Draft guidelines and templates for all external communication activities
Manage the production and execution of all PR & Media communications activities including speeches, press kits, press interviews and press conferences
Assist in coordinating conferences and other media events organized by ARPS to increase the visibility of the system
Issue media releases (e.g. articles, press releases) on behalf of ARPS in English, Arabic, French or any other languages and advise on the accompanying pictures, videos, animations and graphics
Support crisis communication activities through assisting in the development of specific scenario-based crisis response plans and providing critical communications assistance during crises
Advise on latest tools, metrics and techniques, trends and best practices for media relations
Conduct industry related research to develop content that will help ARPS deliver its intended message through media campaigns and other individual communication activities
Manage incoming queries and prepare responses to questions posed by the media, individuals or other external parties to ARPS leadership
Analyze and assess reports on the performance of all online marketing campaigns (e.g. traffic volume evolution, sales conversion rate etc.) in order to ensure visibility on their return on investment

Digital & Creative

Create ideas that can be used across various platforms to support campaigns
Design basic digital assets based on ARPS branding guidelines
Prepare design plans and ARPS website structure
Design ARPS website, sample pages, and content
Collaborate with web developers to build and test ARPS website
Conceptualize, design, and produce digital material in line with design principles and esthetics
Maintain the appearance of websites by enforcing content standards
Main appearance of digital platforms and supervise content published on them by enforcing content standards
Design and develop digital layouts, graphics, animation and videos
Design, build and maintain our social media presence and social media updates

Qualifications and Skills

Experience & Education

5+ years of experience in journalism, graphic design, communications and/or public relations
Graduate from a recognized university with a degree in marketing communications, journalism, media, public relations or a similar discipline


Proficient in Microsoft Office (Outlook, Word, Excel and PowerPoint)
Proficient in digital media engineering, visual communication and design
Proficient in graphic design software including Adobe Photoshop, Adobe Illustrator, and other visual design tools.
Proficient in front-end development web programming languages such as HTML and CSS, JQuery, and JavaScript.
Proficient in common content management solutions
Working knowledge of media and public relations management
Creative thinking with an impressive conceptual outlook and ability to produce original ideas
Multiple disciplined, dynamice and ready to embrace multiple roles required
Excellent communication skills (oral and written) with ability to effectively communicate by telephone, face to face, email and written
Confident and ready to share and present ideas internally and externally
Excellent organization and time management skills, and ability to work on own initiative, accurately to tight deadlines, and to prioritize between conflicting demands
Ability to handle multiple tasks with tight deadlines simultaneously
Effective team player and excellent relationship building skills with ability to demonstrate a high level of discretion and positive attitude with all internal and external stakeholders
Ability to maintain the highest level of confidential/sensitive information and professionalism
Flexibility and readiness to work beyond regular working hours and as required


Native Arabic Speaker
Fluent in English and Knowledge of French language is a plus

Banking / Financial Services / Broking

Advertising / Media Planning / PR


Communications Specialist


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Arab Monetary Fund

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Website https://www.amf.org.ae/en/employment

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