Responsibility and Focus:
The role of a Consultant in the Data Sciences practice is to be a Business Growth Engine and a Problem Solver. He/she partners with Publicis Groupe clients and helps them overcome business stagnation, pressing issues, and roadblocks using Data Sciences solutions.
You will either manage all clients in an agency brand or work with a set of major clients, identify solutions that can help solve their problems, and then project manage delivery of these solutions.
-Become knowledgeable and a reference for the Publicis Data Sciences products and their capabilities.
-Be the day to day point of contact for your client teams when it comes to anything Data Sciences related.
-Project manage all Data Sciences products for specific clients.
-Ensure basic account data infrastructure is in place and aligned with the Data Sciences product portfolio.
-Build and develop relationships with client business leads and their teams, ensuring that client and overall data proposition is being delivered and relevant.
-Drive a culture of always on data driven decisions that will institutionalize the use of consumer-driven analytics in media / marketing investment planning.
-Determine the best means of communicating business trends, digital analysis and analytical insights to clients that ensures understanding of results and application (i.e. through reporting / strategic activation documents).
-Guide and work closely with the planning and client teams to deliver on data driven marketing investment decisions (how much, where, when, which channels, etc ).
-Consult with client media teams to align on the strategy, implementation and measurement plans for their clients.
-Build presentations providing the clear analytics story why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses.
-Build the profile of Data Sciences within the Publicis Groupe by packaging and evangelizing best-in-class client work.
-Future thinking to bring new products and diversify the current portfolio.
-Drive revenue conversations to ensure budgets securing, organic growth, and new business growth.
-Drive collaboration across all the Publicis Media practices to elevate the overall Data Sciences proposition.
-Know the why we do what we do and manage the how, what, when, where and who .