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Consumer Insights Analytics Director


Posted on January 25, 2019

12 - 14 years Sharjah - United Arab Emirates

Any Nationality

Opening 01

Job Description

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Consumer Insights Analytics Director - 32279
Analytics - Utd.Arab.Emir. Sharjah, Sharjah
Subject matter expert who would require to provide advice and guidance to internal as well as external clients in the domain of analytics. Should have the capability to bring together knowledge of market research, analytics, marketing and category to provide necessary insights
Main Accountabilities :
Coordinate with the internal teams on analytics requirement and business development
Suggest right analytical approach based on the requirement to internal teams as well as clients.
Partner with Client Service in research design (to enable analytics)
Guide analytics delivery along with the team
Accompany internal client servicing teams for pitch and proposal presentations as a subject matter expertise. Would need to present as well
Thought leadership - Should be able to think and research on evolving areas of analytics/ AI/Machine Learning/Big Data and how to apply that in market research.
Knowledge and Skills Requirement :
Strong conceptual understanding in the domain of market research, analytics and marketing
Should have thorough knowledge working with various statistical packages (Must- SPSS, R/Python, Optional - can be seen as an advantage- AMOS, SAS, Latent Gold, Sawtooth, Xlstat etc)
Complete understanding of traditional multivariate techniques used in market research and commonly used machine learning techniques (Like neural networks, boosting, splines, SVM, Bayesian analysis etc).
Experience of working on segmentation and pricing studies, predictive analytics/propensity based modeling.
Understanding on database management system (DBMS) and hands on working with large databases would be an added advantage.
Excellent presentation and communication skills. Should be able to translate thoughts effectively in simple language to larger audience.
Qualifications :
Post-Graduation in Management/ Business Analytics/Statistics . Graduation in Science, Statistics or Engineering a plus
12 to 14 years of specialized experience in analytics plus customised market research. It could be either in a market research organization or business consultancy or client side.
About Nielsen:
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content video, audio, and text is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry s only global view of retail performance measurement.
By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world s population. For more information, visit www.nielsen.com
Job Type: Regular
Primary Location: Sharjah,Sharjah
Secondary Locations: , , ,
Travel: Yes, 20% of the Time

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Consumer Insights Analytics Director


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Nielsen, an S&P 500 organization is a reputed global performance management company involved in providing a comprehensive understanding of what consumers 'Watch' and 'Buy'. Its ‘Watch’ segment focuses on providing advertising and media clients with Total Audience measurement services, whereas the ‘Buy’ segment offers the global view of retail performance measurement to the consumer packaged goods retailers and manufacturers. With these segments, the company gathers integrated information that helps its clients with analytics and world-class measurement to improve their overall performance.

Nielsen operates in more than 100 countries including various locations in Africa & the Middle East, Asia Pacific, Europe, Greater China, India, Latin America, and North America. Located in the Middle East and the UAE, Nielsen Arabian Peninsula includes more than 400 associates within Dubai, Kuwait, Oman, Saudi Arabia, Qatar and Bahrain. Nielsen Dubai has won the prestigious CSR Label from the Dubai Chamber of Commerce & Industry for its continuous efforts towards corporate social responsibility.

The company offers rewarding and exciting career opportunities to talented professionals across the globe. It offers equal employment opportunities regardless of gender, national origin, age, color, marital status and disability status.

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