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Consumer Marketing Manager

Cleopatra Hospitals Group

Posted on August 14, 2019

6 - 7 years Cairo - Egypt

Bachelor of Business Administration(Management). Any Nationality

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Job Description

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Conduct segmentation of the market and identify the key cohorts, their sentiments, attitudes and behaviors and best ways to impact them to build equity and generate business
• Uncover all the insights relevant to healthcare industry & consumer decision tree
• Align all activities and communication to match the different segments targeted based on generated insights
• Identify the different perceptions (image/personality/triggers/barriers) towards the group and individual entities within and address them through storytelling campaigns and other activities
• Fully experienced in agency selection, briefing, creative evaluation, and execution across media
• In cooperation with the digital team expand the group s presence on all relevant social/digital platforms
• Identify and make appropriate partnerships and sponsorship deals to reach our target and to further enforce our positioning
• Experienced in media planning and buying, traditional and new
• Lead in the preparation of key stakeholder and seasonal events
• Develop mechanism for evaluating satisfaction on an ongoing basis and initiating corrective action
• Act as the guardian of company branding and visibility
• Ownership of the company website, it s revamp and its content update and ensuring smooth and logical navigation and usability within
• Create ideas/ critique own ideas and defend own ideas (open minded and impersonal)


Desired Candidate Profile

Bachelor s degree in Marketing/Business Administration/Mass Communication from a reputable university
• 6 years of consumer marketing experience and team leadership from a dynamic category background
• Proficient with numbers, their analysis and deriving meaning/insights
• Persuasion through data/facts and common sense
• Very good communication and presentation skills
• Willingness and ability to build something new from scratch and see it grow
• Eye for beauty and aesthetics
• Speaks the consumer language and is consumer centric
• Can articulate and critique own work and ideas

Keywords

Consumer Marketing Manager

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Cleopatra Hospitals Group

About this Company
Established in July 2014, Cleopatra Hospitals Group ( CHG ), is a healthcare investment platform with the aim of enhancing the quality and accessibility of healthcare in Egypt. The platform was formed by Abraaj, a leading private equity investor operating in global growth...
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Industry:
Healthcare and Medical Services
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