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Consumer Marketing Manager

The Hair Addict

Posted on January 13, 2020

5 - 6 years Cairo - Egypt

Bachelor of Business Administration(Management). Any Nationality

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Job Description

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Job Description
About the Job
This role has a wide variety of exciting duties that revolve around acquiring and engaging with new consumers using various approaches. The role will require close collaboration with external below-the-line and design agencies, in addition to understanding consumer habits and practices.
Key responsibilities will include:
• Carrying out focus groups and gathering meaningful consumer insights that would help in launching new products/campaigns, and improving existing ones
• Create and execute superior communication across multiple channels
• Develop and execute direct-to-consumer activities and events that would drive trial
• Work with design agencies to create state of the art point of sale material
• Proactively assess and spot new marketing opportunities, as well as trends
• Manage annual marketing plan and budget
• Analyze and evaluate the impact of marketing plans on the business as well as recommend improvements
job requirements
More than 5 years
Not Specified at least

Desired Candidate Profile

5 years of marketing experience in significant consumer product roles.
• In-depth understanding, knowledge and practical experience in consumer marketing.
• Bachelor Degree in Business Administration or related
• Deep knowledge of brand strategy, building brand love, developing unique and differentiated consumer communication and marketing plans, business ownership, project management
• Commercial knowledge (shopper marketing, channel and market understanding)
• Proven record of delivering increased revenue and volume and improving brand love
• Proven experience at managing complex and challenging projects
• Collaborative, creative and innovative
• Proactive and has strong analytical skills


Consumer Marketing Manager


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The Hair Addict

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