Content Marketing Specialist

Binance

Responsibilities:

• Create high-quality content across multiple formats blogs, CRM, banners, landing pages, press releases, social copy, and video scripts to support Tier 1 product launches and major global campaigns.
• Work closely with Product Marketing Managers (PMMs) and cross-functional stakeholders to ensure content clearly explains Binance products, educates users, and drives engagement.
• Produce compelling content packages for product updates and cross-BU campaigns, ensuring consistency across all channels.
• Translate complex crypto and Web3 concepts into simple, engaging narratives for global audiences.
• Edit and improve agency or third-party content to meet Binance s brand voice and quality standards.
• Collaborate with SEO and Content teams to optimize existing content for traffic, discoverability, and user experience.
• Deliver content on time under tight deadlines, adapting quickly to shifting campaign and product marketing needs.
• Monitor and report performance metrics (e.g. page views, CTR, conversions) to measure impact and guide future improvements.

Requirements:

• Bachelor s degree or above, preferably in marketing, journalism, communications, or a related field.
• 3-5 years (or more) of experience in content marketing, editorial, or copywriting ideally in crypto, fintech, or tech.
• Excellent writing and editing skills across multiple formats and channels, with a portfolio demonstrating clarity and impact.
• Ability to simplify technical or financial products into user-friendly content.
• Familiarity with SEO principles and content performance metrics.
• Strong collaboration and communication skills, with the ability to work effectively in cross-functional global teams.
• Highly organized and adaptable, able to manage multiple projects in a fast-paced environment.
• Proactive, detail-oriented mindset with a commitment to maintaining quality under pressure.