Content Writer

dubizzle

As a Content Writer in the Advertising Department, you will be responsible for crafting compelling, high-converting ad creatives that drive user engagement and campaign performance. Your work will directly support our clients marketing goals through effective copywriting across various formats.

In this role, you will:

• Write high-quality, engaging ad copy and landing page content
• Research clients, their campaigns, products, and unique selling propositions
• Develop multiple copy variants for A/B testing and collaborate with engineers and campaign managers to deploy variants and analyze performance
• Conduct research and write blog articles across a range of topics
• Manage deadlines and maintain clear communication with internal teams and clients
• Assist in onboarding and mentoring new copywriters
• Coordinate Arabic content translation with translators to ensure linguistic and cultural accuracy
• Work on any other additional jobs assigned by the manager

Requirements

• Bachelors Degree in Journalism, Literature, Communication or similar experience
• 0-2 years of relevant writing experience (advertising or digital content preferred)
• Solid understanding of what makes ad copy clickable and effective
• Familiarity with persuasive messaging, calls to action, and promotional language
• Strong creative writing skills with the ability to produce multiple copy variants for testing
• Comfortable with performance metrics and able to translate feedback into actionable improvements
• Strong research capabilities across diverse topics
• Excellent time management and organizational skills
• A pro researcher, writer and reader
• Naturally curious and detail-oriented
• Enjoys writing on a variety of subjects
• Interest in property and cars a plus

Benefits

• A fast paced, high performing team
• Multicultural environment with over 60 different nationalities
• Competitive Tax-free Salary
• Comprehensive Health Insurance
• Annual Air Ticket Allowance
• Employee discounts at multiple vendors across the Emirates
• Rewards & Recognitions
• Learning & Development