Core Product Sales Officer

First Abu Dhabi Bank

Key Responsibilities

• Achieve or exceed sales targets for FAB s core banking products.
• Promote and sell products within assigned territories and customer segments.
• Build and maintain strong business relationships with customers to support long-term growth.
• Participate in sales activities including promotions, meetings, and roadshows to reach budgeted volumes.
• Ensure all submitted applications and documentation are complete, accurate, and error-free.
• Follow up on discrepancies approved as deferrals to ensure timely resolution.
• Minimize errors, correct issues promptly, and resubmit where needed.
• Provide regular sales MIS and DSR updates to the Sales Manager and Area Head.
• Share customer and market feedback to help improve products and processes.
• Deliver excellent customer service and handle all business transactions professionally.
• Follow code of conduct and ethics, especially during KYC authentication.
• Identify and capitalize on cross-selling opportunities.
• Act as Team Leader when assigned during their absence.
• Recommend applications that meet FAB s credit policy and represent acceptable credit risk.
• Stay informed about competition and suggest improvements for FAB s offerings.
• Work closely with branches and internal teams to ensure smooth sales processes.
• Handle customer issues professionally and escalate only high-priority matters.
• Remain vigilant to potential fraud or unethical activity and report concerns immediately.
• Maintain accurate and transparent communication with customers without making unauthorised commitments.
• Ensure product information shared with customers is accurate and aligned with bank standards.
• Adhere to FAB policies, standard operating procedures, and service quality guidelines.

Skills Set

• Sales and negotiation
• Customer relationship management
• KYC verification
• Documentation accuracy
• Cross-selling proficiency
• Market awareness
• Problem resolution
• MIS reporting