Creative Lead

Delivery Hero

1. Design Execution & Craft Excellence

• Lead the design vision and execution for regional campaigns, ensuring every visual touchpoint feels real, witty, and brand-authentic.
• Build and maintain high visual standards across OOH, digital, social, CRM, and product experiences guided by The Orange Juice brand principles.
• Push the boundaries of AI tools (e.g., Midjourney, Runway, Firefly, DALL E) to prototype, visualize, and enhance creative workflows without losing the human touch.
• Balance concept and craft you know when a design needs emotion, edge, or restraint.
• Ensure consistent quality control across all deliverables from the design team.

2. Conceptual Thinking & Problem Solving

• Translate cultural insights, consumer behaviors, and briefs into strong creative ideas that connect across markets.
• Drive conceptual ideation sessions with designers and copywriters to unlock unexpected solutions.
• Use AI to experiment, iterate, and challenge what s possible not to replace creativity but to amplify it.
• Work closely with the Creative Director, Brand and Product teams to align design decisions with broader business goals.

3. Influence & Leadership

• Mentor and grow designers (IC1 IC3) through structured feedback, creative reviews, and hands-on coaching.
• Set the bar for visual storytelling within the creative studio, leading by example through craft, curiosity, and collaboration.
• Present ideas clearly and persuasively to senior stakeholders, cross-functional teams, and agency partners.
• Foster an open, experimental culture where design and AI innovation thrive together.
• Collaborate closely with other creative leads (copy, motion, content) to ensure an integrated creative direction across the brand.