CRM & Digital Marketing Executive

Client of Talentmate

Responsibilities

• Develop and implement CRM strategies that increase customer retention and engagement.
• Create and manage targeted email marketing campaigns to drive customer acquisition.
• Analyze customer data to identify trends and opportunities for marketing campaigns.
• Collaborate with cross-functional teams to develop and enhance omnichannel marketing strategies.
• Optimize digital marketing campaigns using A/B testing and performance analysis tools.
• Manage social media platforms to enhance brand exposure and customer interaction.
• Utilize SEO techniques to improve website visibility and digital content reach.
• Coordinate with graphic designers to produce high-quality marketing materials.
• Monitor and report on key performance indicators of CRM and digital marketing activities.
• Ensure compliance with data protection regulations in all marketing activities.
• Develop personalized customer journeys and automated workflows to enhance user experience.
• Stay updated with the latest CRM and digital marketing trends and technologies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in managing CRM systems and digital marketing campaigns.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent communication and project management skills for cross-departmental collaboration.
• Proficiency in using marketing automation and CRM software platforms.
• Knowledge of current digital marketing trends and strategies, including SEO, SEM, and social media.
• Ability to work under pressure and manage multiple projects simultaneously.