CRM Manager
Client of Betting Jobs
Employer Active
Posted 8 hrs ago
Send me Jobs like this
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities:
- Design and execute multi-channel CRM campaigns (email, SMS, push notifications) tailored for the Indian iGaming market.
- Manage player segmentation, behaviour analysis, and personalised engagement strategies.
- Leverage CRM automation tools like Fastrack and OptiKPI to optimize customer journeys.
- Plan and implement bonus, loyalty, and crypto-related promotions to enhance player retention.
- Conduct continuous A/B testing and campaign optimization based on detailed performance metrics.
- Ensure full compliance with gaming regulations and responsible gambling frameworks.
- Collaborate with Marketing, Business Intelligence, Product, and Operations teams to develop seamless customer experiences.
- Research emerging trends in crypto, gaming, and CRM to maintain a competitive edge.
Requirements:
- Bachelor s degree in Marketing, Business Administration, Communications, or a related field.
- Proficient in CRM systems, specifically Fastrack CRM and OptiKPI.
- Competent in HTML and email template editing.
- Data analytics expertise (Excel, basic SQL is a plus).
- Familiarity with marketing automation workflows and segmentation logic.
- Understanding of iGaming back-end systems, payment integrations, and bonus engine platforms.
- Minimum 3+ years of experience in CRM within iGaming (Sportsbook/Casino focus).
- Experience working with crypto transactions and promotions is an advantage.
- Strong background in campaign strategy, execution, and optimization.
- Proven track record of improving engagement and retention metrics.
- Proficiency in English (essential for this role)
Desired Candidate Profile
Bachelor s degree in Marketing, Business Administration, Communications, or a related field.
A Master s degree or specialized certification in CRM, Digital Marketing, or Data Analytics is a plus.
Company Industry
Department / Functional Area
Keywords
Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com
Client of Betting Jobs
BettingJobs is working with a Dubai based business, that are very established in the industry, operating multiple B2C brands. This includes a betting exchange alongside their own B2B platform. They are searching for a CRM Manager to join their team.