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Customer Insights Lead


Posted on December 3, 2019

4 - 5 years Cairo - Egypt

Any Graduation. Any Nationality

Opening 01

Job Description

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Provide timely, relevant and actionable insights from data, supporting decision making processes
• Contribute to the development and enhancement of offers & promotions through the identification and presentation of appropriate recommendations
• Develop and deliver appropriate models to support targeted activities relating to consumers
• Identify, monitor and measure the customer experiences offered across the business in order to provide actionable recommendations for continual improvements
• Bring data sets together in a cohesive way to enable blended insights
• Use analytics and data modelling to deliver new and actionable insight about the customer base, key markets and competitors
• Build propensity and segmentation models to enable efficient targeting of customers and prospects
• Deliver the agreed program of insights (customer journey reviews across competitors, competitor promotional and price optimization, customer development plan, customer shopping habits)
• Obtain and analyze data on consumer behavior and emerging trends and presenting key findings and actionable insight to the wider Customer & Marketing team to feed into the marketing strategy and plan
• Anticipate customer needs and desires through thoughtful analysis and proposals on how to improve connections with customers
• Connect with the voice of the customer, local markets and the online world in day to day business operations
• Recommendations for customer acquisition and customer retention

FMCG / Foods / Beverages

Helpdesk / Customer Service / Telecalling

Desired Candidate Profile

Bachelor s Degree in any field preferably majored in Marketing or Statistics.
• From 4 to 5 years of experience in commercial insights preferably in data analytics roles in an e-commerce, telecom,banking or a market research firm.
• Google Analytics expertise or knowledge is preferable.
• Excellent command of spoken & written English


Customer Insights Lead


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