D2C Channel Manager GCC

Glanbia Performance Nutrition 

1. D2C Business Strategy & Execution.

• Own the P&L for the D2C channel.
• Develop and implement a comprehensive growth roadmap for Optimum Nutrition owned e-commerce platform.
• Identify new digital opportunities and emerging trends to stay ahead in the D2C space.

2. Online Store & Platform Management

• Oversee day-to-day operations of the brand s D2C website including product catalogue management, UI/UX, pricing, offers, and merchandising.
• Partner with external Fulfilment Partner as well as Internal cross-functional teams (tech, supply chain, legal, CS) to ensure seamless backend and frontend performance.

• Drive acquisition, conversion, and retention through customer-centric design and experience.

3. Campaigns & Consumer Marketing

• Plan and execute marketing campaigns (performance, email, social, influencer) in collaboration with internal marketing and external agency teams.
• Leverage content, storytelling, and product education to boost traffic and engagement.

4. Data & Analytics

• Monitor and analyse site performance, consumer behaviour, marketing KPIs, and conversion metrics.
• Use insights to optimize campaigns, user experience, product placement, and digital funnels.

5. Cross-Functional Collaboration

• Collaborate with brand, product, supply chain, finance, and global teams to ensure alignment of the D2C strategy with business priorities.
• Ensure inventory health, customer SLAs, and financial discipline across channels.