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Digital Campaign Manager- Security

IBM

2 - 3 years Cairo - Egypt

Any Nationality


, Posted on May 16, 2018 1 Opening

Job Description

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Develop, lead and execute an integrated end-to-end campaign strategy that supports Business Unit objectives via a buyer s journey that delivers the right mix of inbound and outbound tactics to increase pipeline and create new leads.
People in this role develop, lead and execute an integrated end-to-end campaign strategy that supports the Category business objectives via a client journey that delivers the right mix of inbound and outbound tactics to increase pipeline and create new leads. Responsibilities include leading functional experts responsible for digital & social media strategies to establish a cohort journey across all touch points; leading with digital/inbound marketing; using data driven techniques to determine right tactic and offer mix; analyzing and assessing campaign performance and making adjustments based on findings; driving marketing created revenue with emphasis on new buyers; and responsibility for Demand Generation budgets and Agency relationships.
Design Marketing Campaigns: Demonstrate deep understanding of the client journey methodology of campaign development. Leverage Portfolio Marketing outputs such as role and cohort identification, portfolio prioritization, offer development, proficiency statement, and buying agendas to develop campaigns that drive leads and revenue. Ability to map content and experiences to the journey and then execute each phase. Use digital skills and capabilities to develop and deploy an inbound strategy with focus on search and paid media and ability to integrate digital and physical touchpoints to connect with buyers and drive to a featured set of offers.


Industry Type : IT - Software Services
Functional Area : IT Software

Keywords

Social media Outbound Marketing campaigns inbound marketing Deployment Focus Usage

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IBM

IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries. Just completing its 22nd year of patent leadership, IBM Research has defined the future of information technology with more than 3,000 researchers in 12 labs located across six continents. Scientists from IBM Research have produced six Nobel Laureates, 10 U.S. National Medals of Technology, five U.S. National Medals of Science, six Turing Awards, 19 inductees in the National Academy of Sciences and 20 inductees into the U.S. National Inventors Hall of Fame. Today, IBM is much more than a “hardware, software, services” company. IBM is now emerging as a cognitive solutions and cloud platform company. Our work and our people can be found in all sorts of interesting places. IBMers are helping transform healthcare, improving the retail shopping experience, rerouting traffic jams and even designing the next generation fan experience in sports stadiums around the world. It's the kind of thing we've been doing for more than 100 years.
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