Digital & eCommerce Specialist Etihad Airways

This role requires an action-oriented digital specialist who applies an AI-aware, experimentation-driven mindset to website journeys including discovery, booking flows, content, personalization, search readiness, and transaction optimization. You will actively collaborate with cross-functional stakeholders including Product, Engineering, Data Science, UX, GEO/AIO/SXO/SEO, Payments, Commercial, and Loyalty teams to deliver measurable Digital outcomes.

Accountabilities

• Owns one or more digital journey & or AI powered customer journeys for shaping the roadmap & executing seamless omni-channel experiences, aligned with business strategies and objectives. Executes digital product enhancements using AI-assisted insights, personalization signals, and behavioral analytics.
• Identify & drive business opportunities through consistently optimising Digital product capabilities and developing unique value propositions for digitization.

• Develop business analysis or value propositions, with inputs from wider business stakeholders, for digital investments and priorities in product development.
• Define & drive conversion funnels analytics, drop-offs, session replay, NPS metrics, to identify optimization opportunities and track product performance, through appropriate benchmarking & enabling innovative business solutions. Translate AI and data insights into prioritized backlog items and measurable product changes.
• Identifying friction points & opportunities by assessing end-to-end Digital experiences through a data-driven approach, understanding user interactions & to validate product features, problems and/or opportunities. Support implementation of intelligent search, dynamic content selection, and contextual recommendations. Ensure AI enabled digital capabilities aligns with governance, brand and compliance guidelines.
• Collaborate with UX teams to drive optimizations, to determine the ideal way to present features or offers and eliminate usability issues.