Digital Marketing & Advertising

Savannah Soul Fruits

Key Responsibilities:

1. Creative Design & Content Creation Design social media posts, brochures, banners, and promotional materials. Create high-quality promotional videos (Reels, Shorts, Ads). Develop and maintain a consistent visual identity aligned with natural and organic themes. Photograph and showcase organic food products in visually appealing styles. Write creative captions and advertising copy for campaigns.

2. Digital Marketing & Advertising Plan, execute, and optimize paid advertising campaigns on:Facebook, Instagram, TikTok, Google Ads, YouTube. Track, analyze, and report campaign performance (Reach, CTR, Conversions). Manage social media pages and schedule content. Develop marketing plans to increase awareness and sales of organic food products. Create simple landing pages for promotional campaigns as needed.

3. Organic Food Product Marketing Highlight key benefits of organic products (chemical-free, healthy, natural). Develop creative concepts promoting a healthy lifestyle. Understand the target audience (families, athletes, health-conscious customers, allergy-sensitive consumers). Conduct competitor analysis within the organic food sector.

Required Skills:

Technical Skills Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects). Experience in video editing and motion graphics. Experience running ads on Meta Business Suite & Google Ads. Knowledge of social media management tools (e.g., Buffer, Hootsuite).

Personal Skills High creativity and strong storytelling abilities. Strong attention to detail and visual aesthetics. Good communication and content writing skills. Ability to work independently and meet deadlines. Passion for health, sustainability, and organic food products.

Qualifications:

Bachelor s degree in Marketing, Media, Graphic Design, or related field.

Minimum 1 3 years of experience in digital marketing and design.

Experience in the food or organic products industry is a plus.